Florida man struck by car while attempting ‘In My Feelings’ challenge

Screenshot of a video posted by Jaylen Norwood.
Screenshot of a video posted by Jaylen Norwood.
Published July 30 2018
Updated July 30 2018

It was only a matter of time before the internet’s latest viral dance challenge ended with someone getting run over.

And, of course, it happened in Florida.

Florida man Jaylen Norwood, 22, was hit by a car while his friend filmed a video of him dancing in the street in Boynton Beach, the Orlando Sentinel reported.

Norwood uploaded a video on Instagram account of him participating in the latest viral trend, the #InMyFeelings Challenge. Also called the Shiggy Challenge or the Keke Challenge, the dance craze often involves drivers or passengers hopping out of moving vehicles to shimmy in the streets to Drake’s latest song, "In My Feelings."

According to the caption of his video, Norwood had planned to leap onto the hood of an approaching car — presumably driven by another friend. But after his flip flop slid across a puddle, he fell to his knees — right before the oncoming vehicle slammed into him.

Norwood escaped with just a few scrapes and bruises on his arms. But he joins the growing number of participants who haven’t made it through the challenge unscathed.

The dance craze became popular after Instagram star Shiggy posted a video dancing on the street to the Drake song last month. The challenge has spread across social media, with even the Tampa Police Department posting its own version (although the officers featured are seen dancing from the safety of the sidewalk).

On Friday the National Transportation Safety Board issued a statement on the challenge, tweeting "No call, no text, no update, and certainly no dance challenge is worth a human life."

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