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Florida man struck by car while attempting 'In My Feelings' challenge

Screenshot of a video posted by Jaylen Norwood.
Published Jul. 30, 2018

It was only a matter of time before the internet's latest viral dance challenge ended with someone getting run over.

And, of course, it happened in Florida.

Florida man Jaylen Norwood, 22, was hit by a car while his friend filmed a video of him dancing in the street in Boynton Beach, the Orlando Sentinel reported.

Norwood uploaded a video on Instagram account of him participating in the latest viral trend, the #InMyFeelings Challenge. Also called the Shiggy Challenge or the Keke Challenge, the dance craze often involves drivers or passengers hopping out of moving vehicles to shimmy in the streets to Drake's latest song, "In My Feelings."

According to the caption of his video, Norwood had planned to leap onto the hood of an approaching car — presumably driven by another friend. But after his flip flop slid across a puddle, he fell to his knees — right before the oncoming vehicle slammed into him.

Sooo i was originally suppose to jump on the hood of the car but i slipped on that damn wet spot and this nigga ran me over Keke never loved me lmfaooooo #inmyfeelings #theshiggychallenge #inmyfeelingschallenge #worldstar #theshaderoom #daquan

A post shared by Jaylen Norwood (@whyisyourgftextingmelol) on

Norwood escaped with just a few scrapes and bruises on his arms. But he joins the growing number of participants who haven't made it through the challenge unscathed.

You're wicked if you laugh at this #inmyfeelings challenge fail pic.twitter.com/9ybirNHew6

The dance craze became popular after Instagram star Shiggy posted a video dancing on the street to the Drake song last month. The challenge has spread across social media, with even the Tampa Police Department posting its own version (although the officers featured are seen dancing from the safety of the sidewalk).

It's Friday and I'm #InMyFeelings so let the REAL challenge begin @HCSOSheriff @OrlandoPolice @MiamiPD @MiamiBeachPD @PolkCoSheriff let's go! #ShiggyChallenge #CommunityPolicing pic.twitter.com/McOcKTe23r

On Friday the National Transportation Safety Board issued a statement on the challenge, tweeting "No call, no text, no update, and certainly no dance challenge is worth a human life."

#OntheBlog we're sharing concerns about the #InMyFeelings challenge while driving. #DistractedDriving is dangerous and can be deadly. No call, no text, no update, and certainly no dance challenge is worth a human life. https://t.co/VL4AORXtAA #NTSBmwl

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