LARGO — Ever heard of a flexologist?
It’s what StretchLab calls the professionals it hires to stretch people’s muscles.
The brand’s first Tampa Bay franchise is scheduled to open on Friday at 10423 Ulmerton Road in Largo. It has another planned for Naples, an existing one in Jacksonville and dozens throughout the United States.
The Largo location is owned by local couple, Soosie Lazenby, who runs a local design and event company, and George Spowart, the former chief marketing officer of the storage company Pods.
“We evaluated dozens of concepts, and we know StretchLab will be a perfect fit for the current wellness scene in the area,” Lazenby said in a statement. "It’s complementary, not competitive, to other fitness and wellness activities.”
The targeted and sustained stretching sessions last 25 to 50 minutes as groups and on-on-one with a flexologist. Sessions are intended to improve athletic ability, mobility and flexibility, as well as reduce stress and joint paint.
The new location has a planned ribbon cutting for noon Friday.
Editor’s note: The time of the opening event has been corrected.