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Coffee company backed by Tampa private equity firm raises $11 million

The Whole Coffee Company, which is based in Miami, was previously known as Tierra Nueva Fine Cocoa. ProspEquity Partners of Tampa owns a majority stake in Whole Coffee.

The Whole Coffee Company, which is majority owned by Tampa-based ProspEquity Partners, has raised $11 million in capital to scale up the distribution of its nudge-branded coffee bars and edible coffee products.

Whole Coffee, which is based in Miami, was previously known as Tierra Nueva Fine Cocoa. ProspEquity Partners, founded by Christopher D. Ramonetti of Clearwater, took a majority stake in Tierra Nueva in 2018, and this year changed the name of the company in a pivot toward an all-coffee business model.

The company says the coffee bars are made of as many as 68 whole, single-origin coffee beans, giving each the caffeine of a cup of coffee but with 25 percent fewer calories than chocolate bars. The Whole Coffee Company makes Dunkin’-branded Coffee Thins as well as Tim Hortons Double Double bars and its own Whole Coffee Company-branded nudge coffee bars.

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