TAMPA — One of the hottest brands for young shoppers opened its first Tampa Bay location in Hyde Park Village on Thursday.
Madewell, a clothing line under parent company J. Crew, has steadily won over denim-obsessed millennials and Gen Zers since its first store opened in 2006. It’s now a leader in denim sales, turning $614 million in revenue in 2018 — more than double what Levi’s reported.
“We’re excited to bring Madewell to Tampa — our first store location in the area,” Madewell head of design Joyce Lee said in a statement. “We can’t wait to become a part of such a dynamic community at Hyde Park Village.”
Madewell is known for staying ahead of trends and for an aesthetic that screams for posting on Instagram. Most recently, they announced a partnership with secondhand online clothing retailer ThredUp. Madewell obtain’s its own pre-owned jeans from ThredUp to refurbish and sell in stores as a way to reach environmentally conscious shoppers.
The new Hyde Park Village store and others have a neon sign luring shoppers into its “Denim Bar,” as well as areas to have their pants tailored or items embroidered. Stores are more likely to be located in outdoor or neighborhood-style plazas such as Hyde Park Village or the Ponce City Market in Atlanta than inside a mall, like its parent J. Crew.
“This much beloved brand with timeless designs is a perfect fit for our community and our recently completed Snow Avenue Building,” said Hyde Park Village general manager Nicole Dee.
While J. Crew’s sales have struggled, Madewell’s have boomed. A large chunk of its sales — 40 percent of its direct-to-shopper sales, according to a recent Securities and Exchange Commissions filing — come from online orders. It has fewer than 200 storefronts.
In September, J. Crew filed plans with the Securities and Exchange Commission to spin off Madewell into its own public company.
The Hyde Park Village store is near Soul Cycle and Bonobos. It will hold a launch event at 4 p.m. on Nov. 9 featuring local vendors such as O’Berry’s Succulents and Posies Flower Truck.