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Ulta is coming to Tampa on N Dale Mabry

The new location will take over a portion of the existing Nordstrom Rack.
A rendering of the new Ulta created by Hennon Group Architects and included in the permits for the building filed with the City of Tampa. [Hennon Group Architects]

TAMPA — The Nordstrom Rack on N Dale Mabry Highway is giving up a chunk of its store to make way for a new Ulta Beauty, according construction permit applications filed with the city.

The Nordstom Rack at the Walters Crossing plaza will shave off about 11,000 square feet for the new makeup store. This will be the first Ulta within Tampa city limits. Most Ulta locations are concentrated in suburban areas, such as Brandon, Carrollwood and Clearwater.

The project will cost about $1.3 million, according to the permit applications. The CIM Group, a California-based developer, owns the property at 1702 N Dale Mabry Highway just north of Interstate 275. The Nordstrom Rack neighbors a Home Depot, which won’t be affected by the construction plans.

Related: Morphe is in Tampa: How Jaclyn Hill and YouTube changed the way we buy makeup

Ulta has expanded heavily over the last several years growing to more than 1,200 stores. Ulta has stayed on top of online beauty trends, bringing in new products that have a following online — from Kylie Jenner’s liquid lipsticks to Morphe eye shadows by YouTube celebrities James Charles and Tampa’s own Jacklyn Hill.

At the same time, competitor Sephora has announced plans to move away from its traditional model and open 100 stores that are not inside malls. That puts the two major cosmetic stores in direct competition with one another.

In this year alone, Ulta has opened nine new locations with five others planned over the next few weeks.

Although its losing a portion of its store, the Nordstrom Rack location — which sells designer items at a discount — will still be about 33,000 square feet.

Ulta has not listed an opening date for the new Tampa store on its website or on social media.