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Uber now delivers Winn-Dixie and Fresco y Más groceries in Tampa

Jacksonville’s Southeastern Grocers has become the app’s first Florida supermarket partner.

Uber is entering Tampa’s grocery delivery scene via a new partnership with Winn-Dixie parent company Southeastern Grocers.

That means Tampa shoppers can have Uber drivers deliver groceries from Winn-Dixie and Fresco y Más stores. The new delivery option is also available in Orlando, Jacksonville and Miami. Southeastern Grocers is the first supermarket chain Uber has partnered with in Florida. The app, known for ride sharing, started grocery delivery service over the summer.

For now, the new service is limited to Tampa and its immediate surroundings. Uber has plans to expand to nearby areas, such as Pinellas County, soon.

“Grocery delivery is a priority we’re pursuing at Uber-speed across the country, and in partnership with SEG, Floridians can now turn to the Uber app to get the things they need from the supermarkets they know and love," Uber’s head of global grocery, Rad Beri, said in a statement.

Related: Winn-Dixie parent company pays for groceries of health care workers and first responders

Southeastern Grocers, based in Jacksonville, already has partnerships with Shipt and Instacart, two of the most popular grocery delivery platforms.

Uber users in Tampa will see the new “grocery” option in both the Uber Eats and regular Uber app. The company partnered with startup Cornershop to unroll the program and ordering system.

When Uber launched U.S. grocery delivery in July with Dallas and Miami, the company said demand for grocery deliveries had gone up 197 percent since the COVID-19 pandemic.

“Our customers and communities count on us to adapt quickly to their shifting needs, and right now they need easy and safe access to their groceries more than ever before,” Adam Kirk, Southeastern Grocers' senior vice president of marketing, said in a statement.