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Tampa is getting two new Sephora stores, but not inside of malls

Sephora is coming to Midtown and Hyde Park Village, as the beauty retailer moves away from traditional malls.
A rendering of what the new Sephora will look like in Hyde Park Village.
A rendering of what the new Sephora will look like in Hyde Park Village. [ BAI Architecture ]
Published Feb. 23, 2021|Updated Feb. 23, 2021

TAMPA — Two Sephoras are coming to Tampa, but unlike most of the beauty store’s existing locations, neither will be inside traditional shopping malls.

Representatives of Midtown Tampa announced Sephora would be opening inside its massive development project, which will also be home to camping store REI and grocer Whole Foods. Management at South Tampa’s Hyde Park Village, an outdoor shopping district, announced Sephora would be opening there, too.

Sephora announced last year it would open up to 100 stores outside of malls.

“As a preeminent, international beauty brand, Sephora joins our best-in-class collection of personal care, beauty, health and wellness offerings in Midtown,” said Nicholas Haines, CEO of Midtown developer the Bromley Companies in a statement. “With Sephora, we’re moving quickly toward a fully leased, mixed-use development with a full slate of tenants.”

Sephora already has stores inside Westfield Brandon, Westfield Citrus Park and International Plaza. The chain also has small stores inside JC Penney department stores at other Tampa Bay malls. The construction outside of the typical indoor mall comes as traditional shopping centers struggle through the pandemic.

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“Sephora’s expanded footprint in Tampa certainly points to the progression of this great city and we are thrilled to welcome them to our dynamic mix here at Hyde Park Village,” Nicole Dee, the general manager at Hyde Park Village, said in a statement. “Sephora joins an exciting lineup of new tenants set to open in 2021.”

The Midtown Sephora will be 4,370 square feet and at 3650 Midtown Drive, according to building records. Its construction costs are expected to be about $562,000, the building plans show.

The Hyde Park Village Sephora location will be at 704 S Dakota Ave., taking up part of the former Brooks Bros store. It will be about the same size of the Midtown store at almost 4,200 square feet and building permits show its estimated costs are about $523,000.

The Midtown development, a 22-acre mixed used district at the intersection of Interstate 275 and N Dale Mabry Highway, is now 90 percent leased. Its anchoring two-banner hotel, the Element and Aloft, opened for business late last month.


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