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Tampa Bay’s first REI store opening Friday at Midtown Tampa

The sporting goods outfitter, one of the new development’s major anchor tenants, has been a long time coming.
Outdoor retailer REI Co-op will open its first Tampa store on March 5, 2021 in the Midtown Tampa development. Shown here is a rendering of the project from 2019.
Outdoor retailer REI Co-op will open its first Tampa store on March 5, 2021 in the Midtown Tampa development. Shown here is a rendering of the project from 2019. [ REI ]
Published Mar. 3
Updated Mar. 4

Fans of the great outdoors are about to get a new shopping paradise in Tampa.

Tampa Bay’s first REI Co-op store will open Friday in the Midtown Tampa development, with a ribbon-cutting ceremony set for Thursday.

Related: Look inside Tampa's new REI store, Midtown's first in a rush of retail openings

The 23,000-square-foot store is a much-anticipated anchor for the $500-plus million Midtown Tampa development just south of Interstate 275 off Dale Mabry Highway. It will be the fifth REI store in Florida, following locations in Jacksonville, Winter Park, Gainesville and Boca Raton, and will employ 52 workers.

Related: William Dean Chocolates to open second location in Midtown Tampa

“We are thrilled to join the community in Tampa and to better connect our local members to the places and activities they love,” Cindy Smith, manager of REI’s Tampa store, said in a statement. “Whether trying paddling for the first time or heading out on a familiar trail, we’ll have the gear and expertise our members need to get outside.”

Related: Tampa is getting two new Sephora stores, but not in malls

For the time being, REI will implement capacity restrictions and require face masks for shoppers in Tampa. Shoppers may be asked to queue up outside in order to ensure proper social distancing measures.

The store, located at 1152 Assembly Drive, will be open 9 a.m. to 9 p.m. Monday through Saturday and 10 a.m. to 7 p.m. Sunday. For information, see rei.com/tampa.