Midtown Tampa has already opened its first hotel and major retail tenant. Coming soon: Actual residents.
The $500-million mixed-use development has launched leasing for its first luxury apartment campus, dubbed Novel Midtown Tampa. It’ll feature 390 units with rents starting around $1,600 for a studio, $1,787 for a one-bedroom, $2,500 for a two-bedroom and $3,750 for a three-bedroom. Apartments range in size from 558 square feet to 1,613 square feet.
Apartment developers Crescent Communities are currently offering hard-hat tours and should be ready for move-ins within weeks.
“Interest has been fantastic,” said Nick Haines, CEO of lead Midtown developer the Bromley Companies. “We have a good number of leases already of people planning to move in in early April.”
The apartments sit just a short walk between two major Midtown tenants, REI Co-op and Whole Foods, which is expected to open in June. A slew of restaurants and other amenities will offer food, including Tampa Bay’s first Shake Shack in May.
The apartments feature upscale finishings, floor-to-ceiling windows, coworking space, a fitness center and a rooftop pool area, including a lounge with shuffleboard, outdoor TVs and grills.
Novel is one of two luxury apartment projects opening at major Tampa developments this spring. The other is Heron, a 420-unit tower complex in Water Street Tampa, the $3.5 billion development spearheaded in part by Tampa Bay Lightning owner Jeff Vinik. Heron will also have a grocery component, a new concept dubbed GreenWise by Publix.
Haines said Novel should appeal to residents who like the idea of an open-air, health-conscious shopping experience steps from their front door.
Follow trends affecting the local economy
Subscribe to our free Business by the Bay newsletter
You’re all signed up!
Want more of our free, weekly newsletters in your inbox? Let’s get started.Explore all your options
“If you look at our two anchors — Whole Foods, which represents healthy eating, and REI, which represents healthy living — they really personify what we’re trying to create.”
Editor’s note: The story has been edited to clarify that Crescent Communities is the company conducting hard-hat tours and leasing apartments at Novel Midtown.