The $500-million mixed-use development has launched leasing for its first luxury apartment campus, dubbed Novel Midtown Tampa. It’ll feature 390 units with rents starting around $1,600 for a studio, $1,787 for a one-bedroom, $2,500 for a two-bedroom and $3,750 for a three-bedroom. Apartments range in size from 558 square feet to 1,613 square feet.
Apartment developers Crescent Communities are currently offering hard-hat tours and should be ready for move-ins within weeks.
“Interest has been fantastic,” said Nick Haines, CEO of lead Midtown developer the Bromley Companies. “We have a good number of leases already of people planning to move in in early April.”
The apartments sit just a short walk between two major Midtown tenants, REI Co-op and Whole Foods, which is expected to open in June. A slew of restaurants and other amenities will offer food, including Tampa Bay’s first Shake Shack in May.
The apartments feature upscale finishings, floor-to-ceiling windows, coworking space, a fitness center and a rooftop pool area, including a lounge with shuffleboard, outdoor TVs and grills.
Novel is one of two luxury apartment projects opening at major Tampa developments this spring. The other is Heron, a 420-unit tower complex in Water Street Tampa, the $3.5 billion development spearheaded in part by Tampa Bay Lightning owner Jeff Vinik. Heron will also have a grocery component, a new concept dubbed GreenWise by Publix.
Haines said Novel should appeal to residents who like the idea of an open-air, health-conscious shopping experience steps from their front door.
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“If you look at our two anchors — Whole Foods, which represents healthy eating, and REI, which represents healthy living — they really personify what we’re trying to create.”
Editor’s note: The story has been edited to clarify that Crescent Communities is the company conducting hard-hat tours and leasing apartments at Novel Midtown.