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Midtown Tampa’s first luxury apartments now leasing; here’s what’s inside

Novel Midtown Tampa should be ready for move-in within weeks.
This rendering shows Novel Midtown Tampa, the first apartment complex at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April.
This rendering shows Novel Midtown Tampa, the first apartment complex at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April. [ Crescent Communities ]
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Published March 12, 2021|Updated March 15, 2021

Midtown Tampa has already opened its first hotel and major retail tenant. Coming soon: Actual residents.

The $500-million mixed-use development has launched leasing for its first luxury apartment campus, dubbed Novel Midtown Tampa. It’ll feature 390 units with rents starting around $1,600 for a studio, $1,787 for a one-bedroom, $2,500 for a two-bedroom and $3,750 for a three-bedroom. Apartments range in size from 558 square feet to 1,613 square feet.

Apartment developers Crescent Communities are currently offering hard-hat tours and should be ready for move-ins within weeks.

“Interest has been fantastic,” said Nick Haines, CEO of lead Midtown developer the Bromley Companies. “We have a good number of leases already of people planning to move in in early April.”

This rendering shows a kitchen in a luxury apartment at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April.
This rendering shows a kitchen in a luxury apartment at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April. [ Crescent Communities ]
This rendering shows an open-air deck at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April.
This rendering shows an open-air deck at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April. [ Crescent Communities ]

The apartments sit just a short walk between two major Midtown tenants, REI Co-op and Whole Foods, which is expected to open in June. A slew of restaurants and other amenities will offer food, including Tampa Bay’s first Shake Shack in May.

Related: Look inside Tampa's new REI store, Midtown's first in a rush of retail openings

The apartments feature upscale finishings, floor-to-ceiling windows, coworking space, a fitness center and a rooftop pool area, including a lounge with shuffleboard, outdoor TVs and grills.

This rendering shows the pool area at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April.
This rendering shows the pool area at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April. [ Crescent Communities ]
This rendering shows a fitness center at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April.
This rendering shows a fitness center at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April. [ Crescent Communities ]

Novel is one of two luxury apartment projects opening at major Tampa developments this spring. The other is Heron, a 420-unit tower complex in Water Street Tampa, the $3.5 billion development spearheaded in part by Tampa Bay Lightning owner Jeff Vinik. Heron will also have a grocery component, a new concept dubbed GreenWise by Publix.

Related: Water Street Tampa's first Heron apartments hit market, and they aren't cheap

Haines said Novel should appeal to residents who like the idea of an open-air, health-conscious shopping experience steps from their front door.

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“If you look at our two anchors — Whole Foods, which represents healthy eating, and REI, which represents healthy living — they really personify what we’re trying to create.”

This rendering shows a communal space at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April.
This rendering shows a communal space at Novel Midtown Tampa, the first apartments at the massive Midtown Tampa development. The apartments began leasing in March and the first units are expected to be move-in ready by April. [ Crescent Communities ]

Editor’s note: The story has been edited to clarify that Crescent Communities is the company conducting hard-hat tours and leasing apartments at Novel Midtown.

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