Nike Live store in development at Tampa’s Hyde Park Village

Nike has big plans for Tampa’s Hyde Park Village.

The sportswear giant has filed plans with the city indicating it intends to build a Nike Live store at 1520 W Swann Ave. in Hyde Park Village. The building was formerly occupied by an LA Fitness gym.

Nike Live stores are membership-driven boutiques built around consumer data and customized service, with rotating merchandise and member perks and exclusive experiences. In 2018, the industry publication Retail Dive awarded Nike Live its Store Concept of the Year. Nike has said it plans to open 30 Nike Live stores during the first half of this year, and even more going forward.

“Nike Live is the result of a singular vision: to design the most locally-relevant experience out there leveraging digital with personal service,” Cathy Sparks, the vice president and general manager of Global Nike Direct Stores and Services said in 2019.

According to architectural plans, the 4,652-square-foot Tampa store would feature a facade of glass decorated with oversized images of athletes in action, along with a separate “dressing lounge” with two rooms for trying on clothes.

Reached by email, a tenant project manager listed for the project declined to comment on the store or a possible opening date, referring inquiries to Nike. Email and voice messages to Nike’s media relations team were not returned Friday.