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New bowl restaurant Bolay Fresh Bold Kitchen coming to Brandon, St. Petersburg

Launched by an Outback Steakhouse co-founder and his son, the chain will reach the Tampa Bay market in May.
Bolay Fresh Bold Kitchen's Baja Lemon Chicken Bol features jasmine rice, cilantro noodles, ginger broccoli, lemon chicken and sliced avocado.
Bolay Fresh Bold Kitchen's Baja Lemon Chicken Bol features jasmine rice, cilantro noodles, ginger broccoli, lemon chicken and sliced avocado. [ ANDREW MEADE | Bolay Fresh Bold Kitchen ]
Published Apr. 20
Updated Apr. 20

It’s been 37 years since the first Outback Steakhouse opened in Tampa. Now a restaurant with direct ties to the first Bloomin’ Onion is making its way to town.

Bolay Fresh Bold Kitchen, a fast-casual bowl concept based in Wellington with 17 stores statewide, will open May 11 at 1544 W Brandon Blvd. in Brandon. It’ll follow that with another restaurant at an unannounced location in St. Petersburg in September.

The chain was created by Chris Gannon, the son of Outback co-founder Tim Gannon, who also has a stake in Bolay. So its arrival in the Tampa Bay market “is a great source of pride for me,” the younger Gannon said in a statement.

“We have had our eye on the Tampa Bay market for the last three years, and right now felt like the perfect time to jump in,” Chris Gannon said. “To me, this feels like somewhat of a homecoming, a full-circle moment.”

Related: Outback owner banks on takeout by growing Tender Shack and Aussie Grill

Offering dine-in, curbside and delivery service, Bolay Fresh Bold Kitchen lets guests build their own bowl — or “Bol,” as they’re called — from scratch, using bases like jasmine rice and cilantro noodles; veggies like garlic broccoli and roasted Brussels sprouts; proteins like spicy Thai shrimp and miso-glazed tofu; and add-ons and sauces. The restaurant also offers an array of pre-designed bowls, teas, family meals and catering.

The Brandon store’s grand opening will feature a week of scavenger hunts and giveaways, including $15,000 worth of bowls and vouchers. Details are available at bolay.com/brandon.

If you can’t wait that long, Bolay will open a pop-up sample site from noon to 2 p.m. Saturday at Brandon location.