Stop and smell the roses. Or cool down with one.
Amorino Gelato is launching its first location in Florida at Tampa’s International Plaza in a few weeks.
The company, known for its flower-shaped creations with a gelato macaron in the center, is coming to Bay Street in an outdoor boutique between The Pub and Brio Tuscan Grille, according to a press release. The store is slated to open in mid-September.
Owner German Rodriguez would come to the Tampa Bay area to vacation beginning in 2012, watched the region grow over time and wanted to open a shop here.
“I have seen more options coming up.” he said in an interview with the Tampa Bay Times. “It’s exciting to see that transformation.”
Talks to open in International Plaza began before the pandemic but stalled due to safety concerns, Rodriguez said. Eventually, discussions started up again.
“We realized that there was a lot of people actually going out for gelato,” he said. “It switched pretty quickly from a very critical year to maybe there’s some good opportunities out there. And this is the right moment to do that.”
The shop won’t be a conventional indoor European cafe like Amorino’s other locations. Instead, it’ll be an outdoor kiosk.
“We’re not concerned about winter as we may have to be concerned as with Boston or New York,” Rodriguez said.
It’s also near many restaurants, bars and shops — ideal for people looking for a sweet snack after.
“All our other stores have realized people like to enjoy a late-night treat,” Rodriguez said.
The shop is set to close at 10 p.m. on weekdays and 11 p.m. on weekends.
There will be between 17 and 20 organic flavors made in the Italian tradition, with no artificial ingredients or flavor enhancers, and all will be gluten-free. Some of the most popular options are passion fruit, mango sorbet and a chocolate hazelnut gelato. Vegan options will also be available.
Because of Florida’s hotter weather, flavors will lean toward fruity sorbets.
“The warmer the environment, we try to offer flavors that are more refreshing.” Rodriquez said. “Winter will have more gelato and dairy.”
Cones start at about $5, but there is a smaller option for kids.
The location will also serve macarons, several flavors of hot chocolate and Lavazzo coffee and tea.
The company was founded in 2002 and is headquartered in Paris. Amorino has more than 180 locations internationally. After launching in the U.S. in New York City, they’ve grown nationally with their signature Instagram-friendly rose cones. Tampa is the company’s 13th location.