Maybe Tom Brady was onto something when he blamed his Super Bowl victory parade jubilance on avocado tequila. Maybe Tampa really is a tequila kind of town.
The company behind blockbuster canned cocktail brand White Claw thinks so.
Mark Anthony Brands International, which produces White Claw, Mike’s Hard Lemonade and other spirits, has chosen Tampa as one of four test markets for its newest product, a line of canned tequila cocktails called Rey Azul.
Rey Azul comes in three flavors: cucumber lime, mango sea salt and pinapple jalapeno. The company says it has about 100 calories and clocks in at 5 percent alcohol by volume, with a four pack retailing for $12.99.
The drinks will be available later this month at ABC Fine Wine and Spirits, Total Wine and More, Walmart, RaceTrac, 7-Eleven, Circle K and some grocery and independent liquor stores.
The global ready-to-drink cocktail market is valued at $782.8 million in 2021, according to an industry study in June, and is forecast to grow to $1.7 billion by 2028.