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Pendry Hotel opening first Florida location in Tampa — with condos too

The 37-story building is set to debut in 2024 on the Riverwalk site where the failed Trump Tower Tampa was supposed to be
A rendering of Pendry Tampa, set to debut on the Riverwalk in 2024.
A rendering of Pendry Tampa, set to debut on the Riverwalk in 2024. [ Courtesy of Pendry Hotel and Resorts ]
Published Nov. 10
Updated Nov. 10

A luxury hotel is making its Florida debut and will join downtown Tampa’s skyline.

Pendry Hotel and Resorts is coming to Tampa’s Riverwalk, the luxury hotel brand from Montage International announced Wednesday. A 37-story tower is set to open in 2024 where Trump Tower Tampa failed to be built in the 2000s.

But the hotel is not only for vacationers, the tower will also have residences on the top floors. There will be 220 guest rooms and 207 Pendry Residences, according to the company.

Pendry has several locations across the U.S. including West Hollywood, New York City, Chicago and Baltimore. “Pendry Tampa” would be the first location for the brand in Florida.

Related: Tallest tower coming to St. Petersburg on Central Avenue

Downtown Tampa’s waterfront, growing food scene and sport teams drew the brand to the area, developer Reid Boren told the Tampa Bay Times. Two Roads Development, a South Florida-based real estate firm, is partnering with Pendry to build the site at 100 Ashley Drive South.

“Tampa showed that there was opportunity. It’s a growing, vibrant city and a great site,” Boren said.

The hotel will be on the same block where the 52-story tower Trump Tower Tampa was meant to be built more than a decade ago, but failed to gain financing amid the real estate crash. Many condo buyers and investors were upset about the former president’s lack of involvement claiming he was part of the project in name only.

A rendering of Pendry Tampa, set to debut on the Riverwalk in 2024.
A rendering of Pendry Tampa, set to debut on the Riverwalk in 2024. [ Courtesy of Pendry Hotel and Resorts ]

Pendry residences, from one to three bedrooms, will range from $900,000 to $3 million, Boren said. Pricing reflects the access residents get to hotel amenities and service.

“Residents will get to be the beneficiary of living in a full service five-star hotel atmosphere, while still having their own home,” Boren said.

Condominiums will have floor-to-ceiling windows and private terraces. Residents will also have exclusive access to a rooftop pool and lounge as well as staff dedicated to meet almost any need, such as housekeeping, property management and asset protection if a resident is away. There will have a spa, fitness center, restaurant, lobby bar, cafe and a designated kids zone that hotel guests and residents can use. The tower also will have 11,000 square feet of meeting space.

The building design will call back to Pendry’s roots on the West Coast. There will be light wood materials, use of greenery and accents in the Gulf Coast style.

“It’s California chic meets Florida,” Boren said.