Apopka songwriter wins $100,000 in Morgan & Morgan jingle contest

Mitchell Graham Hines of Apopka is the big winner in the $100,000 contest to come up with a catchy jingle for the Morgan & Morgan law firm.

“Whether you slipped on a banana or got hit by a bus, you should go to someone you know you can trust,” Hines sang in his homemade video that ends with a catchy xylophone riff.

“This guy makes me happy, and I think the xylophone could be the real trademark to our jingle. I think that’s definitely top tier,” attorney John Morgan said in a video he released online.

The law firm surprised Hines at his job at Duffy’s Sports Grill in Altamonte Springs with an oversized check.

“I’ve always loved making music, it’s been a big side project of mine for a long time. Anytime I can express myself musically, I’m always looking for a chance,” said Hines, who goes by Graham, in an online video. “First thing I’m going to do is pay off my credit card.”

The firm received thousands of submissions for the contest. The entries for the Orlando-based firm, which is the nation’s largest personal injury law firm, had to include phrases such as “For the People” and “Dial pound LAW.”

Morgan said he responded immediately to Hines’ catchy tune.

“Graham earned his $100,000,” Morgan said in a news release, “and I can’t wait for his jingle to get caught in everyone’s head like it’s been caught in mine.”

You can hear the jingle and watch John Morgan’s commentary on it at MorganJingle.com