New blow dry bar, makeup salon coming to Water Street Tampa

A St. Petersburg blow dry bar and makeup salon is gearing up to expand across the bay.

Sip & Dry, which opened in 2019 on Fourth Street N, has signed a lease to open a retail space on the ground floor of the parking garage at 1045 E Cumberland Ave., across from Water Street’s Cora apartment tower.

Sip & Dry’s flagship location offers $40 blowouts and other waxing and makeup treatments. Each service comes with a free drink, and you can order bottle service by your chair. The salon is designed to accommodate large groups, like bachelorette parties or wedding days. The Water Street location will have 12 styling chairs, six makeup chairs and a champagne and wine bar.

“After establishing a successful customer base in St. Pete, we saw a great opportunity to expand and provide Tampa residents with their own top-of-the-line blow dry bar,” Sip & Dry owners Nick and Blair Hiller said in a statement. “We are excited for our patrons to arrive in style, receive hair and makeup treatments, relax with a cocktail and head straight to their car without ever leaving the building or being exposed to the elements.”

Sip & Dry is scheduled to open later this year.