Advertisement

At Christmas, Tampa’s Hyde Park Village lost Vineyard Vines, Ella Bing Haberdashery

The well-known whale-logoed apparel store and the Tampa-based men’s accessories shop both closed even as holiday shoppers filled the outdoor center.
Tampa's outdoor food, drink and shopping center, Hyde Park Village.
Tampa's outdoor food, drink and shopping center, Hyde Park Village. [ LUIS SANTANA | Times ]
Published Jan. 5

TAMPA — Two retailers at the outdoor shopping mecca Hyde Park Village closed over the Christmas holidays — one a well-known national clothing store, the other a local family-owned men’s shop.

This sign recently appeared taped to the door of the Vineyard Vines store in Tampa's Hyde Park Village.
This sign recently appeared taped to the door of the Vineyard Vines store in Tampa's Hyde Park Village. [ SUE CARLTON I Times ]

Vineyard Vines, which sells clothing and accessories that often bear a distinctive pink whale logo, shuttered its doors Christmas Eve, a company spokesperson confirmed to the Tampa Bay Times via email.

Shoppers hoping for post-holiday sales of Vineyard Vines shirts, sweaters and sundresses instead encountered a shop emptied of merchandise even as a giant stuffed marlin still hung from the ceiling.

The Vineyard Vines spokesperson did not answer questions about why the store closed after more than six years in Hyde Park, but said their stores remain open in Sarasota and Orlando and online.

Inside the Vineyard Vines store at Hyde Park Village in 2017.
Inside the Vineyard Vines store at Hyde Park Village in 2017. [ Courtesy of Gabby Soriano ]

Also closed: The Ella Bing Haberdashery, which opened on Snow Circle tucked behind the Lululemon store four years ago.

Previously in the nearby SoHo District, it started as a true haberdashery selling men’s clothing and accessories, but with the pandemic pivoted to become more of a men’s gift store with dress socks, coffee mugs and the bowties the store was known for.

Owners of The Ella Bing Haberdashery put up this note for customers recently.
Owners of The Ella Bing Haberdashery put up this note for customers recently. [ SUE CARLTON I Times ]

“We just went more gift-based and people responded to it and loved it,” said store owner Brent Kraus.

He said the store closed for a combination of reasons: The burnout of years of running brick-and-mortar retail, and the cost. Rent got more expensive, he said, and ultimately Hyde Park Village declined to extend their lease.

“We’re going to do online,” Kraus said. “We had looked for awhile for another location, but Hyde Park is a great spot and we didn’t feel there was a lateral move for us.” Still, the store may reopen in Tampa or St. Petersburg, he said.

Kraus said it doesn’t seem that Hyde Park has “a focus anymore on small business. They’re kind of building their portfolio.”

Follow trends affecting the local economy

Follow trends affecting the local economy

Subscribe to our free Business by the Bay newsletter

We’ll break down the latest business and consumer news and insights you need to know every Wednesday.

You’re all signed up!

Want more of our free, weekly newsletters in your inbox? Let’s get started.

Explore all your options

A spokesperson for Hyde Park Village declined to comment on the closings, but sent the Tampa Bay Times a list of new businesses scheduled to open there in 2023.

They include The Salty, an artisanal doughnut shop; a Champagne and cocktail bar called Bouzy; Barry’s fitness studio; fast-casual restaurant Sweetgreen; and a Gorjana jewelry store.

The center also has plans to open Palihouse, a boutique hotel with 36 suites that will be located above On Swann restaurant.