1. Business

Lawn-care service is at your fingertips with app

Here are the founders of GreenPal: Zach Hendrix, Bryan Clayton and Gene Caballero. Photo courtesy of Gene Caballero.
Here are the founders of GreenPal: Zach Hendrix, Bryan Clayton and Gene Caballero. Photo courtesy of Gene Caballero.
Published Nov. 7, 2017

BRANDON — Gene Caballero calls it Uber for lawn care and it's now available in the greater Brandon area.

GreenPal, an app he and Tennessee childhood friends Bryan Clayton and Zach Henrix, launched in April 2012 hit Eastern Hillsborough county earlier this month after proving successful in the Tampa area since 2015.

Homeowners can connect with local lawn care professionals for same day or next day services.

They simply list their lawns with their preferred service date and lawn care needs. Three to five vetted lawn care companies then respond with bids using Google street and aerial images. Homeowners can then select who they want to work with based on vendor's ratings, reviews and price.

"We have zero influence on the bids," said Nashville-based Caballero, who has a tech sales background. "We just facilitate the transaction. We try to make it as easy as possible."

Caballero said that what started out as a hobby has grown 200 percent each year to the point where GreenPal has generated $3 million in gross revenue this year.

Clayton used to own a commercial lawn care business and realized there was a market for taking care of private homeowners' yards as well. Hendrix built the app to make it scalable and Caballero said while you can order a one-time cut, 65 percent of his customers request a weekly or bi-weekly recurring schedule.

GreenPal contracts with no more than 15 vendors in a market so the service is a win-win for the business owner, who receives a constant flow of leads, and the homeowner, who can choose the company that best suits their needs. Caballero said there is still room for a few more lawn maintenance providers in the Brandon area.

Once the vendor has completed the service, the lawn care pro will send a time-stamped photo of the completed work. Homeowners can then pay via the app and set up future appointments. Caballero said his customers range from $45,000 to $500,000 homeowners and many are dual income couples without children.

GreenPal also operates in Orlando as well as portions of Texas, Georgia and North Carolina among others. Visit to apply as a vendor or to get lawn maintenance quotes for your home.

NerveCenter looks
to address neuropathy

A new Neurogenx NerveCenter recently opened its doors in Brandon at 807 South Parsons Ave.

One of a growing network of 22 NerveCenters across the country, the Brandon medical facility is a partnership between The Health Solutions Medical Company, owned by Kenneth Wetherington, DC, and Neurogenx, the creators of an innovative nerve treatment program that has helped physicians end neuropathy pain for hundreds of patients.

Neuropathy is the tingling, burning, pain and numbness in feet and hands caused by nerve damage due to illness such as diabetes; chronic nerve conditions such as fibromyalgia and carpal tunnel syndrome; chemotherapy and trauma, among many other things. It affects nearly 30 percent of Americans older than 40.

For a limited time, patients who want to learn more about the Neurogenx treatment can arrange a complimentary consultation by calling (813) 603-6400 or visiting

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