For thirty years, Geoff Dyer and Vince Julien were competitors in the athletic fitness center business.
In Jan. 2014, when the five year noncompete agreement ran its course, Julien, CEO of Crunch Fitness West Florida and Atlanta ownership group invited Dyer to join him as president.
On March 11, the now co-owners celebrated the grand opening of their largest Crunch Fitness franchise in the Tampa Bay Area, a 38,500 square-foot structure at 4340 W Hillsborough Ave. which underwent $2-million in renovations.
It is the eighth of nine gyms owned by Crunch Fitness West Florida and Atlanta.
"It's got a running track that's 1/16 of a mile and a lot of separate areas for functional training," Dyer said. "For $9.95 a month, gym-goers can have access to $850,000 dollars worth of exercise equipment."
It's also the only gym in the group that's open 24 hours a day, Monday through Friday.
"Crunch Fitness stands out because it targets the active exercisers which makes up 25 percent of the adult population," Dyer said. "Plus, there's no sales people or commissions."
The Crunch Fitness brand was founded in the '90s by a Wall Street broker and quickly gained a reputation for being edgy.
"He had a different feeling about fitness," Dyer said.
It's edginess grew from the creation of the stripper pole workout, a firefighter's workout where exercisers wore firemen's outfits and a gospel choir work out.
"A gospel choir would actually sing during the work out," Dyer said.
Crunch Fitness is also known for creating the no judgement philosophy.
For the grand opening month of March, memberships will be available for $5 to join then $9.95 a month or for $19.95 a month, members can have access to more than 50 group fitness classes a week.
For more information, call (813) 563-6568 or visit CrunchHillsborough.com.
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