TAMPA — One day, it's Tampa's millennials who attract the new business.
The next, it's an older generation.
A Danish designer and manufacturer of devices that improve mobility for the disabled, injured and elderly is announcing that its first overseas subsidiary is headed to Tampa.
"Florida has a fast-growing population of our target customers over the age of 65," Liftup USA president Benny Steen Rasmussen said in a statement released this morning by the Tampa Hillsborough Economic Development Corp.
Liftup USA will hire 20 employees, including regional distribution managers, logistics managers, sales professionals, and production and warehouse associates. The company plans to lease offices at 4809 Ehrlich Road and invest up to $350,000 its local operation.
No state or local incentives were offered to Liftup, but the EDC helped the company with property searches, market data, workforce program information and market referrals — all of which helped keep down startup costs, Rasmussen said.
Tampa Mayor Bob Buckhorn said decisions from companies like Liftup and Frank Recruitment Group, which on Monday announced a plan to open its sixth U.S. office in Tampa, are a by-product of local efforts to raise the bay area's profile globally.
"All of the effort that we have put into our international marketing — and it starts with direct (overseas) flights — has really allowed us to elevate our presence," Buckhorn said.
Based in Stoevring, Denmark, Liftup USA's parent company focuses on bringing more dignity and a better user experience to those who have physical impairments or rely on wheelchairs.
Its products include:
• Battery-operated, lightweight collapsible chairs that can help a fallen person effortlessly rise to upright position.
• Staircases that collapse into a flat platform that then lifts a user to an upper level.
• Lifting platforms that stay hidden in a floor until users push a button to be raised.
"I think you'll see more of these," Buckhorn said. "We are a great place for an international company to establish a beachhead in the southeast United States."
Contact Richard Danielson at email@example.com or (813) 226-3403. Follow @Danielson_Times