1. Business

Ignoring naysayers, J. Joseph Salon owner opens second Pasco location in Lutz

Roy Naccour, now 33, was just 25 when he bought the first J. Joseph Salon in Land O’Lakes.
Published Feb. 19, 2015

LUTZ — Roy Naccour was 25 when he bought J. Joseph Salon. The stylist, now 33, opened the salon's second location last year — a mark of success that might have taken some naysayers by surprise.

"Nobody knew whether I was going to make it, especially being so young," Naccour said.

But, he said, he worked hard.

Naccour was born in Lebanon and raised in Sweden, where he decided after attending a hair show that he would become a stylist. He studied there to become a stylist and started doing hair professionally at age 16. At 18, he moved to Land O'Lakes, where his dad lived and he liked the weather.

Naccour didn't speak English, so he taught himself. His credits from hair school in Sweden didn't transfer, so he worked at Walmart in Land O'Lakes and at a Cuban deli in Ybor City while he attended hair school again.

When he graduated, he worked for a year and a half at a salon in Tampa, then got a job at J. Joseph Salon in Land O'Lakes, where he was the youngest stylist. One day, he told the owner his dream: Someday, he would own his own salon. He didn't expect her response.

"She offered to sell me (J. Joseph)," he said.

Naccour, then 25, accepted the offer.

"It was the scariest time of my life," he said. "You're a co-worker first, and all of a sudden you become a boss."

At first, the new role intimidated Naccour, but it's since become his passion. "I just can't believe it," he said.

He gets to make people "feel beautiful and good about themselves. There's nothing more rewarding than that," he said.

His clients have included Jerry Penacoli and Cyndi Edwards, who host WFLA-Ch. 8's Daytime talk show; fashion designer Nicole Miller; and actor and comedian Tom Arnold. The salon's Land O'Lakes location thrived, so he opened the second location in Lutz.

"I've learned so much," said Naccour, who hopes to open a third location within the next two years,

Among the lessons?

"Stay away from naysayers," he said.

The original J. Joseph, which also offers spa services including nail care, is at 5132 Land O'Lakes Blvd., Land O'Lakes. The second location, which is exclusively for hair, is at 18861 State Road 54, Lutz. For information, call (813) 235-6848 or visit

Spotlight | J. Joseph Salon


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