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  1. Real Estate

St. Pete condo of Weight Watchers' Mindy Grossman hits market at nearly $4-million

ST. PETERSBURG — Mindy Grossman, the former HSN chief who now heads Weight Watchers International, has put her Beach Drive condo on the market at the hefty price of $3.95 million.

The three-bedroom, three-and 1/2 bath unit on the 24th floor of Ovation is the most expensive condo currently available in downtown St. Petersburg. At 3,660 square feet, it has an open floor plan with multiple terraces and unobstructed bay views through floor-to-ceiling windows.

Grossman, one of the country's best-known female executives, became CEO of St. Petersburg-based HSN in 2006. During her tenure, she expanded the TV shopping club into a multi-platform retailer that went public in 2009. But the company's stock suffered as customers turned to Amazon and other e-commerce sites. Last year, the parent company of home shopping rival QVC bought HSN for $2.1 billion.

Before the deal was announced, Grossman, 61, said she was joining Weight Watchers, another struggling company but one that had received a recent financial and promotional boost from her friend Oprah Winfrey. Since Grossman took over, the New York-based company has seen gains in both membership and share prices.

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At the time she bought the Ovation condo in 2011 Grossman was one of only 51 women to head a Fortune 1000 company. She got the unit for the relative bargain price of $2.19 million.

St. Petersburg's downtown condo market is considered one of the hottest on Florida's west coast. In the past six months, 15 units have sold for more than $1 million with $2.8 million the top price paid. That was for a unit in Ovation.

The most ever paid for a condo in the Tampa Bay area was $6.9 million two years ago for a penthouse, also in Ovation.

Debbie Momberg of Smith & Associates Real Estate is the listing agent on Grossman's condo, one of 48 in the 27-story building.

Contact Susan Taylor Martin at or (727) 893-8642. Follow @susanskate