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A new Earth Fare is coming to Lutz this winter

Employees set up the Earth Fare in Seminole before its opening in 2016. The chain's third store in Tampa Bay is coming to Lutz this winter. (EVE EDELHEIT   |   Times)
Employees set up the Earth Fare in Seminole before its opening in 2016. The chain's third store in Tampa Bay is coming to Lutz this winter. (EVE EDELHEIT | Times)
Published Oct. 19, 2018

Times Staff Writer

LUTZ — Earth Fare will open its third location in Tampa Bay this winter, continuing to expand the area's growing organic grocery market.

Earth Fare entered Tampa Bay in 2016 with a location in Seminole and then opened a second in Oldsmar last year. The new location will be in the Cypress Creek Town Center, across the street from the Simon Tampa Premium Outlets at the intersection of I-75 and State Road 56.

"We've made a concerted effort in recent years to help Tampa-area shoppers have more convenient access to cleaner, healthier foods — the kind of food that will help them live a longer, happier, healthier life," Earth Fare CEO Frank Scorpiniti said in a statement.

Tennessee-based developer Hutton is handling the Cypress Creek project. Earth Fare will join HomeGoods, Burlington, Hobby Lobby and Five Below inside the shopping center.

Review: How Earth Fare compares to other organic grocers

Earth Fare was founded in 1975 in Ashville, N.C. and has since grown to 40 locations in the Southeast, mid-Atlantic and Midwest. Ten of those locations are in Florida — with stores in Baynton Beach and Rockledge on the way. The new 24,000-square-foot store in Lutz will have a large selection of organic groceries, a juice bar, salad bar, hot foods, pizza station, sandwich counter and packaged to-go meals.

The chain advocates for food free of high-fructose corn syrup, hormones and artificial preservatives.

Earth Fare provides a similar shopping experience as the other the organic niche grocery stores that have sprung up in the area, including Sprouts Farmers Markets and Lucky's Market.

All the stores have smaller footprints than traditional grocery stores and offer a slew of organic and speciality items.

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Contact Sara DiNatale at sdinatale@tampabay.com. Follow @sara_dinatale.