TAMPA — The Macy's in Westfield Citrus Park Mall will soon devote part of its second floor to discounted merchandise as the store grows its stake in the chain's "Macy's Backstage" concept.
Macy's Backstage is similar to Nordstrom Rack, TJ Maxx, Marshalls and Ross: All sell name-brand and designer clothing, accessories and home goods at discounted prices.
Although Macy's has standalone Backstage stores, it has been growing its number of discount stores inside existing Macy's.
Once it opens later this month, the Macy's Backstage at Citrus Park Mall will take up about 13,300 square feet of the 130,000-square-foot department store. It will be the Tampa Bay area's first Backstage store.
"Our customers are excited about the Macy's Backstage shopping experience," Michelle Israel, Macy's senior vice president of off-price, said in a statement. "Macy's Backstage in the Westfield Citrus Park store was designed to bring great deals and the fun of the hunt into our existing Tampa area location."
Macy's began Backstage stores in 2015, starting with free-standing locations through the northeast and in San Antonio, Texas. There are now 100 Backstage stores in the United States. The retailer said about 63 of those are inside existing stores.
Macy's began expanding into the discount retail space at a time established discount stores continued posting growing sales while big-box stores sales slumped.
Analysts have hailed the discount chains as a bright spot in brick-and-mortar retail. Amazon and the expanding online market have transformed retail, forcing stores such as Sears's and Macy's to downsize and adapt.
Macy's announced plans to close 100 stores in 2016. As of early this year, 81 of those locations had been announced.
The Backstage stores have their own buying team to fill the stores with a unique inventory, according to Macy's. The team says its able deliver a regularly changing supply of on-trend products between 20 to 80 percent off regular price. The Backstage store also carry brands not available in the regular Macy's department store.
Shoppers can expect a selection of housewares, decor, beauty products, jewelry, shoes, handbags and apparel for all ages.
Macy's says it will have giveaways for its first 200 Backstage shoppers come Saturday, Aug. 18, as well as specials throughout the rest of its opening day. The Citrus Park mall opens at 10 a.m. on Saturdays.
Contact Sara DiNatale at email@example.com. Follow @sara_dinatale