Tampa Bay Whole Foods can now deliver through Amazon Prime Now

Whole Foods will now offer grocery delivery through Amazon Prime Now. | [Times file photo]
Whole Foods will now offer grocery delivery through Amazon Prime Now. | [Times file photo]
Published Sept. 26, 2018

Tampa Bay Whole Foods Market shoppers can finally get organic goodies delivered to their homes in a few hoursas members of Amazon Prime.

Amazon announced today that Whole Foods has added Tampa, nine other metro areas and parts of Seattle and New York City to its Prime Now delivery service.

Shoppers who have paid the $119 membership fee to be a Prime member can now browse and order thousands of grocery items: fresh produce, organic meats, seafood and other staples from nearby Whole Foods stores.

Amazon bought Whole Foods last year for $13.7 billion. Since then, Amazon has lowered prices at the organic grocer and begun unrolling delivery.

Related story: Whole Foods to move and expand N Dale Mabry store at new Midtown Tampa project

In total, 48 cities — including Jacksonville and Orlando — have Whole Foods delivery with Prime Now. The company plans to continue to expand the service across the country throughout 2018.

"Prime Now delivery continues to be a hit with our customers and we're excited to introduce the service in 10 new cities," Whole Foods operations exec Christina Minardi said in a statement.

Amazon first started offering Prime Now — which boasts one- and two-hour delivery times — in Tampa in 2016. Although some grocery items have been available since that launch, they weren't coming from Whole Foods.

Previous coverage:Prime Now two-hour delivery launches in Tampa Bay

Walmart, America's largest grocer, began testing its grocery delivery service in Tampa in 2017. The company has said it plans to offer 40 percent of the country its delivery service by the end of the year.

Walmart's deliveries don't require a membership, but have a $9.95 flat fee. Other stores, like Publix, rely on second parties such as InstaCart to handle deliveries.

Amazon says the Whole Foods deliveries run from 8 a.m. to 10 p.m. seven days a week. The orders must be a minimum of $35 and one-hour delivery costs an extra $7.99 fee.

Contact Sara DiNatale at Follow @sara_dinatale.