1. Business

EmbroidMe emerges in Brandon, Fashions and furniture boutique in SoHo; food and flicks in University Mall

Dwayne and Tammy Lewis just opened EmbroidMe at 2120 W Brandon Blvd. They may launch a second location within the next three years.
Dwayne and Tammy Lewis just opened EmbroidMe at 2120 W Brandon Blvd. They may launch a second location within the next three years.
Published Nov. 13, 2014

BRANDON — If you represent a school organization, corporate group or anybody in need of promotional apparel and items, Dwayne Lewis is one of the few people in Brandon who can proudly serve you.

A former U.S. Marine Corps member and Military Education Liaison student at DeVry University, Lewis opened a local EmbroidMe franchise in August with his wife, Tammy. The first EmbroidMe in East Hillsborough County can put your logo on just about anything using a system that began with its first store in 2000 in West Palm Beach.

"I like the idea of helping companies, organizations, and people in our community," Dwayne Lewis said.

The couple hopes to get involved in providing sports apparel to local schools and sports leagues.

Dwayne and Tammy chose to buy into the EmbroidMe franchise because it has more than 300 resource centers in 12 countries and currently has 23 locations in Florida, so the concept appealed to the future of their family.

"This business is much more than simply Dwayne and I," Tammy said. "We hope that one day we will be able to hand this over to our children."

While they just opened the shop at 2120 W Brandon Blvd., the Lewises already are considering plans to expand their enterprise to include a second location within the next three years.

To see promotional ideas the store offers and to shop online, visit The retail location is open Monday through Friday from 9 a.m. to 6 p.m.

Boutique's unique mix finds home in SoHo

Interior designer/fashionista Liz Murtagh marries trendy women's clothing and home decor in her new boutique on S Howard Avenue in South Tampa.

It's a happy marriage of fashions and furniture, a complementary relationship featuring casual wear, jewelry and boots alongside couches, lighting and accent pieces in an art deco building renovated to show off the diverse inventory.

"I travel all over the country to find different things you won't find here," Murtagh said. "I'm told all the time I have an incredible eye."

A Saturday grand opening is planned, with refreshments and prizes throughout the day, and 20 percent of sales pledged to the American Cancer Society.

"We love helping customers blend their own items with new additions from the store," Murtagh said. She and store manager Becky Seoane offer personal consultation, both wardrobe advice and home updates, at $100 per hour.

The original Liz Murtagh Boutique in Westchase will close next month.

Liz Murtagh Boutique, 815 S Howard Ave., is open 10 a.m. to 6 p.m. Monday through Wednesday; 10 a.m. to 8 p.m. Thursday through Saturday; 11 a.m. to 5 p.m. Sunday. Visit or (813) 920-9242.

Food and flicks merge at University Mall

If watching The Hunger Games works up a voracious appetite, Studio Movie Grill serves a 100-item menu during the action. The theater and eatery opened Oct. 23 in University Mall.

As first-run feature films roll across the screen, waiters discreetly deliver snacks, salads and entrees, plus cocktails, microbrews and desserts. Daily specials include $5 house margaritas on Mondays and endless, one-topping pizza for $10 every Wednesday.

Currently, there are 10 auditoriums open, which will soon grow to 14, all reserved seating only. Tickets, priced between $6 and $9, may be purchased online or at the box office. Girls Night Out, Family Rewind and Kids 'toons are among the monthly programs geared to specific audiences. Special-needs screenings are offered regularly in conjunction with Shriners Hospitals for Children and the CARD program at the University of South Florida.

Theater space, with state-of-the-art digital projection and presentation capabilities, may be booked for private parties and meetings. The North Tampa location is the first in Florida for the Dallas-based company, and its 18th across eight states.

Studio Movie Grill, 12332 University Mall, is open 11 a.m. to 11 p.m. Monday through Thursday and 11 a.m. to midnight Friday through Sunday. Visit or call (813) 241-3800.

Compiled by Times staff writer Amy Scherzer and correspondents Karen Ring and Eric Vician. If you know of something that should be Everybody's Business, email