1. Business

Fit2Run coming to downtown St. Petersburg

Running superstore Fit2Run is coming to downtown St. Petersburg.

The Bradenton-based chain plans to open its sixth store in mid August in an existing building across from Hotel Indigo on Second Street N.

Fit2Run offers a wide array of runners' merchandise, ranging from footwear to home exercise equipment to GPS systems you can wear on your wrist.

"We carry everything that a runner or walker or anyone who wants to live a healthier lifestyle could want," said Parks Robinson, who founded the chain with his father.

While picking out running shoes, customers can use Fit2Run's video gait-analysis system, which evaluates a person's running or walking style on a treadmill to help select the appropriate shoe. Customers can also use the iStep system, a machine that instantly records foot shape and pressure points to help with shoe selection.

Each store has an indoor track so customers can test their new purchases. The chain hosts weekly health seminars and marathon training sessions.

"We're 100 percent customer service," Robinson said.

The first Fit2Run store opened in late 2006 in Bradenton. Today, it operates stores in Tampa, Wellington, Orlando, Sarasota and Gainesville.

Robinson said the new store will need 15 to 20 hourly and management employees before it opens.