Google is the latest tech company jumping on the online delivery bandwagon in Tampa Bay.
Google Express will launch today in Florida and nine other states as part of a nationwide expansion. Google Express allows users to order items from stores like Costco, Whole Foods Market, PetSmart, Kohl's and dozens of other brands with a phone app or laptop and have it delivered in two days.
"Google Express customers aren't just shopping one store. They're shopping at all of them in the area," said Brian Elliott, general manager of Google Express. "Our goal at Google is to make people's lives easier and connect them with merchants they love."
Beginning today, customers can sign up for a yearly membership that costs $95 or pay a $4.99 fee on every order. Shoppers can try it out for free through a three-month trial.
Some orders are available to be delivered the same day, but the service sells out quickly. Most orders are delivered the next day or in two days. Other merchants Tampa Bay shoppers can order from include Road Runner Sports, Su La Table, Fry's, Walgreens, L'Occitane, Payless ShoeSource, and Guitar Center.
Google Express does not deliver alcohol, frozen or refrigerated goods.
"We're trying to do this on a regional and national level, and want to expand the variety of product and type of merchants we work with. We're not limited to just what we can sell out of one distribution center," Elliott said.
Google Express will be competing with Amazon, which launched its Prime Now service to Amazon Prime members in Tampa Bay in April. Most items, from food to drinks to home items, can be delivered in one or two hours.
Shipt, which delivers groceries from Publix stores in Tampa Bay, also delivers in just a few hours or the next day.
Tampa Bay has welcomed a slew of new app-based delivery options lately. UberEATS delivers take out meals from nearby restaurants to customers' homes. Drizly delivers booze from ABC Fine Wine & Spirits stores.
Contact Justine Griffin at email@example.com or (727) 893-8467. Follow @SunBizGriffin.