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Publix is getting into the grocery delivery business with Instacart

A Publix store at 3700 4th Street North, St. Petersburg.
A Publix store at 3700 4th Street North, St. Petersburg.
Published Jul. 6, 2016

Publix is collaborating with Instacart to deliver groceries in Miami beginning next week.

On July 12, Publix customers in some Miami neighborhoods will be able to order groceries online or through the Instacart smartphone app and have their groceries delivered to their home. The service will be available ZIP codes from Hallandale Beach to South Miami. Customers can enter their ZIP code on the Instacart website to find out if the service is available in their neighborhood.

This is a pilot program between the two companies. It's unclear at this time if Publix will expand the service with Instacart to other markets, including the Tampa Bay area.

"We know this service is something our customers are interested in, and we're excited to learn more as we move forward with this pilot," Kevin Murphy, senior vice president of retail operations for Publix, said in a statement. "We chose Instacart because we believe the experience they provide aligns well with the needs of our company, associates and customers."

Some items are excluded from delivery, including alcohol, tobacco, gift cards, pharmacy prescriptions and other age-restricted items. Some coupons are not redeemable through Instacart. All orders must be at least $10 and delivery fees will apply.

Shipt, another app-based grocery delivery service, also delivers groceries from Publix in several Florida markets, including Miami and Tampa Bay, though there is no relationship between the grocer and Shipt.

Related: Can grocery delivery services like Shipt survive now that Amazon Prime Now is in Tampa Bay?

Related: Why did cutting edge businesses like Shipt, Drizly and Carvana choose Tampa Bay?

"At Instacart, we want to connect our users with the highest caliber of retailers, and this collaboration with Publix exemplifies that commitment," said Apoorva Mehta, founder and CEO of Instacart, in a statement. "Publix and Instacart share a common mission — to get premier quality food into the hands of as many people as possible. We are excited to bring our seamless online shopping and delivery experience to Publix customers and look forward to a deepening of our relationship."

Instacart operates in 19 states and partners with a variety of grocery store brands, including Costco Wholesale, Whole Foods Market, Winn-Dixie, BJ's Wholesale Club, Total Wine & More and Petco. Instacart is only available in the Miami market in Florida.

Contact Justine Griffin at jgriffin@tampabay.com or (727) 893-8467. Follow @SunBizGriffin.