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Winn-Dixie launches app for personalized digital coupons

Published Apr. 29, 2015

Winn-Dixie, the venerable Florida-based grocery chain, may not be able to keep up with the fancy foodie movement being embraced by such Tampa Bay competitors as Publix and Whole Foods Market. But that doesn't mean the 90-year-old Sunshine State institution isn't trying to keep up with the times.

Behold, the new My Winn-Dixie mobile app — which is not unlike Grandpa getting an iPhone.

The spotlight features of the cozy and free app, available for Apple and Android products, are "personalized" digital coupons, all stored on your smartphone or other electronic device. Winn-Dixie, a subsidiary of Bi-Lo Holdings, partnered with Coupons.com for this new savings system, which sends you cyber coupons based on your own shopping preferences.

Other features on the My Winn-Dixie app — which features a notably homey, nonthreatening design — include:

• a virtual shopping list that users can compile by scanning product bar codes with their smartphones.

• fuelperks rewards for discount-gas club members.

• a GPS-enabled store locator.

• a weekly sales circular specific to a user's closest stores.

Winn-Dixie has more than 500 stores in five Southeastern states: Alabama, Florida, Georgia, Louisiana and Mississippi.

Contact Sean Daly at sdaly@tampabay.com. Follow @seandalypoplife.