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Super Bowl ads fetching $5 million-plus

This combination of photos released by Pepsi shows actress-model Cindy Crawford in a scene from her 1992 iconic Super Bowl Pepsi commercial, left, and a scene from her 2018 commercial which will premiere during Super Bowl LII on Feb. 4. [Pepsi via AP]
This combination of photos released by Pepsi shows actress-model Cindy Crawford in a scene from her 1992 iconic Super Bowl Pepsi commercial, left, and a scene from her 2018 commercial which will premiere during Super Bowl LII on Feb. 4. [Pepsi via AP]
Published Jan. 11, 2018

Associated Press

NEW YORK — NBC has less than 10 ad spots left to sell a little less than a month ahead of Super Bowl LII, the network says.

Ads are going for slightly more than $5 million per 30-second spot.

The big game, which is as much an advertising showcase as it is a football showdown, airs Feb. 4.

NBC will air the Winter Olympics beginning less than a week after the Super Bowl, and about one-third of total advertising revenue from the events will come from advertisers who have bought spots for both events.

Anheuser-Busch, Coca-Cola and Kia are among the Super Bowl advertisers. And PepsiCo said Thursday its ad will feature Cindy Crawford re-creating her iconic 1992 Super Bowl spot in which she buys a can of soda at a gas station.

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