Miami-based rapper Pitbull is partnering with Visit Florida to promote the state as a tourism destination.
Pitbull, whose real name is Armando Christian Pérez, is Visit Florida's newest ambassador. He will film his upcoming video for the single Sexy Beaches in Florida. Pitbull's videos have more than 6 billion online views, and he has had No. 1 hits in more than 15 countries.
Pitbull, who has more than 100 million social media followers, will use and feature Visit Florida's #LoveFL hashtag on all his video screens at concerts around the world. Through the partnership, Pitbull will also promote Visit Florida during his New Year's Eve concert from Miami on Fox and do a weeklong takeover on the Elvis Duran and the Morning Show on iHeart Radio.
"Pitbull is certainly 'Mr. Worldwide,' but he's also a native Floridian with a true passion for the Sunshine State," said Paul Phipps, chief marketing officer for Visit Florida. "Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state's diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base."