In response to negative reviews about its new academic logo unveiled in September, the University of South Florida sent out a video Thursday, embracing the negative feedback with humor.
"Our new academic logo has generated 834 (million) impressions," the school said in a tweet posted on #MeanTweets. "That's just what we hoped for, and we are having fun with it. Not everyone loves the new bull though, and to poke a little fun at ourselves, we've created our own version of #MeanTweets. Take a look and as always, Go Bulls!"
PREVIOUS COVERAGE: USF unveils a new logo, with its signature bull front and center
The video mimics late night talk show host Jimmy Kimmel's popular "Mean Tweets" segment, where celebrities read negative online comments about themselves. While some comments read in USF's video are positive, another calls the new logo "terribull." One said it "looks like a dog relieving itself."
Yet another commented that the new academic logo and the USF sports logo "go together like lamb and tuna fish."
But the video goes on to defend the new logo, saying it challenges the status quo, then touts a 55-student focus group's unanimous vote in favor of the switch.
But much like the logo itself, the video drew some bad reviews.
"55 student(s) unanimously voted for the new logo?" Twitter user @IamSamKalm replied. "What was the competition, a palm tree?"
ALSO READ: As USF raises its standards, can a B student still get in?
Another user replied to say that as a research university, USF should have polled more people.
"Is this a joke?" @deadudea said in response. "I've never seen a college behave this way."
Another Twitter user, @c350Zee, replied with a link to a petition for USF to keep its old logo. Nearly 6,900 people have signed.
Twitter account @SoFloBulls, which focuses on USF athletics, tweeted that USF is "so out of touch it's comical."
Contact Megan Reeves at firstname.lastname@example.org. Follow @mareevs.