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Fast food sign war? After Bradenton’s first Del Taco opens, Taco Bell fires back

The Taco Bell sign read, “She’s a 10 but eats Del Taco.”
These two photos show the new Del Taco on Manatee Avenue and a Taco Bell sign poking fun at their new competition.
These two photos show the new Del Taco on Manatee Avenue and a Taco Bell sign poking fun at their new competition. [ Robyn Murrell / Bradenton Herald ]
Published Nov. 24

Last week, Del Taco opened its first restaurant location in Bradenton, on Manatee Avenue. While locals immediately lined up for a new fast food taco option in the area, the Taco Bell just a few lots away on Manatee Avenue West chose to greet the new taco chain with a good old-fashioned sign war.

The Taco Bell sign read, “She’s a 10 but eats Del Taco.”

The phrase “she’s a 10 but ...” is a social media meme that started on TikTok and spread to Twitter and other social media platforms this year.

Even though the Taco Bell sign was amusing and may have warranted a rebuttal from Del Taco, the sign battle was one-sided because Del Taco does not yet have a tall road sign.

Having two fast-food taco restaurants on the same street, let alone in the same city, in a growing metro like Bradenton, has sparked a Facebook debate about which is better and why.

Some residents took to a popular Facebook group, “Eff You! I’m from Bradenton!,” to declare the start of a “taco war.”

One poster shared a side-by-side photo of a fake response from Del Taco that said “She must like better tacos,” and the post got over 700 reactions and 100 comments.

“Bradenton needed something new to taco bout,” one commenter said. “I really, really hope the sign banters continue,” another said. “It’s wholesome.”

One poster shared a very blurry photo of cars lined up for the Del Taco drive-thru at night and got over 200 comments, many of which were joking about the quality of the photo.

“I remember when Taco Bell opened on Manatee Ave it was the same way don’t be judging,” a commenter said.

During the Saturday, Nov. 19, lunch hour, the Taco Bell on Manatee Avenue looked visibly empty, with few cars in its parking lot and drive-thru line.

On the other hand, Del Taco had too many cars coming and going to count. They even had two men using traffic wands to help customers in and out of the parking lot and drive-thru.

Manatee County’s government Facebook page shared in a post on Nov. 17 that Del Taco celebrated its grand opening at 5610 Manatee Avenue in Bradenton.

Did someone say “tacos?” A grand opening was held today at Del Taco, located at 5610 Manatee Avenue (Bradenton). It is...

Posted by Manatee County, Florida Government on Wednesday, November 16, 2022

The post also mentions that the restaurant owner is a resident of Manatee County and that the restaurant has 45 part-time employees and 10 full-time employees.

Read more at: https://www.bradenton.com/news/local/article269085627.html#storylink=cpy

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