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New leaders coming to Bayfront Health St. Petersburg

A new president, chief financial officer and information technology director will start Oct. 1, when the hospital’s sale to Orlando Health is finalized.
Bayfront Health St. Petersburg at 701 Sixth St. S has a new leadership team, according to Orlando Health, which is purchasing the hospital and will officially assume ownership on Oct. 1.
Bayfront Health St. Petersburg at 701 Sixth St. S has a new leadership team, according to Orlando Health, which is purchasing the hospital and will officially assume ownership on Oct. 1. [ DIRK SHADD | Times ]
Published Sep. 1, 2020
Updated Sep. 1, 2020

ST. PETERSBURG — Three new leaders will take over at Bayfront Health St. Petersburg on Oct. 1, when the hospital’s sale to Orlando Health is finalized, the company announced Tuesday.

John A. Moore, president of Orlando Health South Lake Hospital since 2011, will become president of Bayfront and senior vice president of Orlando Health’s West Division, according to a news release.

John Moore, the new president of Bayfront Health St. Petersburg.
John Moore, the new president of Bayfront Health St. Petersburg. [ Orlando Health ]

LaTasha R. Barnes will serve as the hospital’s new chief financial officer, coming from the same role at Orlando Health Winnie Palmer Hospital for Women and Babies. Omar Gonzalez will be corporate director for Bayfront’s information technology and clinical engineering.

“Bayfront Health St. Petersburg is in very good hands with John, LaTasha and Omar and we’re thrilled to have them there,” David Strong, president and CEO of Orlando Health, said in the release. “Their experience and leadership will be invaluable as the hospital enters a new era focused on delivering the highest quality care for the community of St. Petersburg.”

Related: Bayfront Health St. Petersburg to be sold to Orlando Health

During his time at Orlando Health’s South Lake Hospital, Moore shepherded facility expansions that have allowed the hospital to serve more than 10,000 additional patients a year, the news release said. He made “significant gains in economics, patient experience, team member engagement and quality of care,” and the hospital earned A grades for safety under his watch.

Moore also helped develop Orlando Health’s National Training Center, a facility where local athletes can train alongside Olympic athletes, as well as the Healthcare Collegiate Academy, which helps prepare high school students for careers in medicine. The program allows those students to graduate with an associate degree and automatic acceptance into the University of Central Florida.

LaTasha Barnes, the new chief financial officer for Bayfront Health St. Petersburg.
LaTasha Barnes, the new chief financial officer for Bayfront Health St. Petersburg. [ Orlando Health ]

Since joining Orlando Health in 2018, Barnes has “played a leading role in financial, operational, and strategic initiatives,” the news release said. She has more two decades of experience in health care finance.

Gonzalez has been with the company since 2019 and works has a senior manager of information technology services. At Bayfront, he will work with existing leaders to transition to new information systems.

Omar Gonzalez, the new corporate director of information technology and clinical engineering at Bayfront Health St. Petersburg.
Omar Gonzalez, the new corporate director of information technology and clinical engineering at Bayfront Health St. Petersburg. [ Orlando Health ]

News of Bayfront’s sale to Orlando Health came in June. A month later, it was approved by the St. Petersburg City Council, as the city owns the land the hospital sits on.

About a year prior to that, city leaders had raised concerns about management at Bayfront Health under its owner, Community Health Systems, a Tennessee-based hospital chain. The hospital has a history of providing care to all, regardless of insurance status, but some city officials questioned whether its commitment to that mission had waned.

The lease agreement with the city states that care must continue when Orlando Health takes over.