SPRING HILL — “Better and stronger” are the words used by Cheryl Bennett, executive director of A New Generation, to describe her ministry’s affiliation with a national organization — Obria Medical Clinics.
The new branding, which will enhance the services of the pregnancy resource center, was announced at the nonprofit’s 20th-anniversary celebration attended by 190 of its supporters in Brooksville in September.
A New Generation will keep its corporate name and continue to be governed by its local board, but business will be conducted as Obria Medical Clinic of West Central Florida, Spring Hill.
“We looked for an organization that did what we did, believes what we believe, has the same principles and values, but increases what we can do medically,” Bennett said.
A New Generation offers ultrasounds, free pregnancy tests and testing for sexually transmitted diseases. It has two nurses and a medical director on staff.
Services include parenting, anger management and educational classes, and adoption information and support. It also provides diapers, clothes and baby-related equipment.
About 35 local churches, as well as several civic organizations, support the ministry that served nearly 2,000 clients in 2018 and had 597 students in its Risk Avoidance Program.
Soon the organization will offer treatment for STDs and hire a nurse practitioner to provide pap smears and breast exams.
“We’ll be able to meet the needs of women with their health care needs," Bennett said, "and then when they find themselves in a crisis situation, instead of turning to maybe an abortion provider, they would turn to us, because we’ve already built a relationship with them.”
She also wants to better minister to millennials.
“One of the biggest things they offer is a tele-medicine app, so clients will be able to reach us by using their phones and talk to a nurse face-to-face to get the information they need,” Bennett said.
The affiliation with Obria will make the ministry more visible.
“There are 2,700 pregnancy centers in the U.S.,” Bennett explained. “Being under one name allows people to type in Obria in a search and find the center nearest to them.”
Former executive director and founder of A New Generation, Stephanie Knight, was at the celebration to talk about how the ministry began 33 years ago.
“I couldn’t be more thrilled and excited to see us fulfilling our long-term goals and becoming more proactive and effective with our services than ever before in offering comprehensive, compassionate health care to save and change lives through holistic care that values the life of every individual,” Knight said.
A New Generation/Obria Medical Clinic recently was selected as the Kiwanis of Brooksville Ridge Empowerment Project recipient.
“We work closely with our local Department of Health, and I serve on various boards in our community, as well as being involved in the Hernando County Community Alliance" Bennett said.
The transition and rebranding will be completed early next year, Bennett said. It will be three years before the ministry is fully accredited as a medical clinic. In the interim, it will sponsor an information evening for people interested in learning more about the ministry and ways to help.
New Generation fundraiser: A clay shoot will be from 8 a.m. to 1 p.m. Nov. 9 at Tampa Bay Sporting Clays, 10514 Ehren Cutoff in Land O’ Lakes. Call (352) 544-0911 to register or become a sponsor.