Advertisement
  1. News

St. Petersburg to consider allowing businesses to put their names at medians — for a price

Published May 8, 2014

ST. PETERSBURG — The City Council will again consider allowing businesses to "sponsor" medians, providing a way for companies to literally take their names to the street while allowing the city to offset maintenance costs.

The idea is to have companies or even neighborhood associations pay $3,500 to have their name on signs planted in high-visibility medians for three years. The money would go toward maintenance costs at those medians. City workers would still be doing the work.

"It's not going to solve all our revenue problems but it will help," said Phil Whitehouse, the city's parks and recreation superintendent.

Whitehouse and his staff will present their plan to City Council on June 5.

Council Chairman Bill Dudley tried to establish a similar program a couple of years ago but was not able to win enough support from other members because of concerns about allowing more signs in the city.

"Times have changed," Dudley said. "We're looking for some help to defray the cost of maintenance. . . . Our parks department is overwhelmed."

The City Beautiful Commission recently wrote a letter in support, Dudley said. And during a meeting last week, council member Karl Nurse said he thought the program would "improve the look of our city."

The city has installed more medians in recent years, Whitehouse said, but the money to maintain them has not always been part of project money.

Dudley said he got the idea from the city of Largo, which has had its median sponsorship program for roughly a dozen years.

Largo's parks superintendent, Greg Brown, said it costs his city about $45,000 a year to maintain and beautify the medians.

The sponsorships now pay for a third of that, he said, even though only 40 percent of the available spots for signs are being used.

Brown said Largo works with the state to put up the 18- by 24-inch signs. Companies big and small pay between $250 to $1,000 a year for them with a three-year minimum commitment.

Many like their signs to go at medians closest to their businesses, Brown said.

"Some spots you get 50,000 cars going by a day," Brown said. "That's pretty good exposure."

As of now, St. Petersburg doesn't plan to have a sliding scale. It also doesn't intend to have signs at every median.

City staff would try to make sure the spots chosen would be worthwhile to sponsors, Whitehouse said.

"They will be visible and be a marketing benefit for businesses," he said.

Kameel Stanley can be reached at kstanley@tampabay.com.

ALSO IN THIS SECTION

  1. The Pinellas Suncoast Transit Authority is hoping to secure a $21.8 million federal grant to help pay for a bus rapid transit line connecting downtown St. Petersburg and the beaches. St. Petersburg City  Council approved an interlocal agreement Thursday supporting the project. ALESSANDRA DA PRA | Times
    Pinellas transit officials hope the project will get a federal grant in 2020. However, St. Pete Beach and South Pasadena still oppose it.
  2. Marissa Mowry, 28, sits in a Hillsborough County courtroom court before her sentencing hearing Thursday. She was sentenced to 20 years in prison for sexually assaulting a boy when he was 11-years-old. She was his former nanny, and became pregnant with his child. Photo courtesy of WTVT-Fox 13
    Marissa Mowry was 22 when she first assaulted an 11-year-old boy. Now he’s a teenager raising a son, and she was classified as a sexual predator.
  3. The tropical disturbance in the Gulf of Mexico that’s projected to strengthen as it approaches Florida could put a crimp ― or much worse ― in Tampa Bay’s weekend plans. National Hurricane Center
    The National Weather Service warns that the Gulf of Mexico disturbance could strengthen and bring wind, rain and possibly tornadoes to the bay area.
  4. Pat Frank, at a 2016 candidate debate with then-challenger Kevin Beckner. She won. [LOREN ELLIOTT   |   Times]
    From school board to state lawmaker to clerk of courts, she just keeps on going, Sue Carlton writes.
  5. Researchers from the University of Central Florida and International innovation company, Imec have developed a camera that uses specific wavelength of light to easily find pythons in habitat where they are typically well camouflaged. 
 Imec
    University of Central Florida researchers worked with Imec to develop the cameras.
  6. Pasco County Sheriff's deputies lead three teenagers from a Wesley Chapel Publix store after responding to reports that the boys had been showing off handguns there in a Snapchat video. PASCO COUNTY SHERIFF'S OFFICE  |  Pasco County Sheriff's Office
    The three Pinellas boys were apprehended while they were still walking the aisles of the Wesley Chapel store.
  7. The 59-year-old pastor was arrested Oct. 2 after a young woman told investigators he began abusing her in 2014 when she was 14 and he was senior minister at the First Congregational Church of Winter Park. Orange County Sheriff's Office via AP
    Rev. Bryan Fulwider was released Wednesday night after posting a $700,000 bond.
  8. Sam's Club fulfillment center manager Nick Barbieri explains to a shopper how the new Scan & Go shop works at 5135 S Dale Mabry Highway. SARA DINATALE  |  Tampa Bay Times
    The shuttered store has been reinvented and debuted to the community.
  9. Yogi Goswami
    The Molekule Air Mini is a scaled-down version of its original purifier.
  10. In this image taken from video provided by the Florida Immigrant Coalition, border patrol agents escort a woman to a patrol car on Sunday, Oct. 13, 2019, at Aventura Hospital in Aventura, Fla. The woman had been detained by border patrol agents when she fell ill. The agent took her to the hospital emergency room for treatment. The presence of immigration authorities is becoming increasingly common at health care facilities around the country, and hospitals are struggling with where to draw the line to protect patients’ rights amid rising immigration enforcement in the Trump administration. (Florida Immigrant Coalition via AP) AP
    Hospitals are struggling with where to draw the line to protect patients’ rights amid rising immigration enforcement in the Trump administration.
Advertisement
Advertisement
Advertisement