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Next edition of is unveiled

Published Oct. 9, 2014

WASHINGTON — The Obama administration unveiled a new version of on Wednesday, with some improvements as well as at least one early mistake and a new challenge.

Officials also said won't display premiums for 2015 until the second week of November. Open enrollment season runs Nov. 15 through Feb. 15. Coverage can start as early as Jan. 1.

On the plus side, the health insurance website will feature a streamlined application for most of those signing up for the first time. Seventy-six screens in the online application have been reduced to 16, officials said. The site also has been optimized for mobile devices.

The goof is a mistranslation in large type on the home page of the Spanish-language version of the site. Trying to translate "get ready," someone came up with the wrong word in Spanish. is the online portal to subsidized private health insurance for consumers who don't have access to a job-based plan. It served 36 states last open enrollment season, while the remaining states ran their own insurance exchanges. The feds, as well as some states, experienced crippling technical problems, and officials vow things will be different this time.

Insurers say one big challenge will involve millions of returning customers. They will have just one month — until Dec. 15 — to update their financial information to ensure they get the right amount of financial assistance with their premiums at the start of the new plan year.