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Pasco tourism takes national award

The Florida’s Sports Coast branding resonates.

NEW PORT RICHEY — Pasco County’s Experience Florida’s Sports Coast was recently honored with the Sports ETA’s 2019 “Destination Branding & Marketing Campaign of the Year, Population over 500,000” award.

The award is given to a destination member with the most outstanding comprehensive marketing campaign for its organization during the 2019 calendar year. Criteria includes marketing: print ads, newsletters, email blasts, digital marketing, press releases, media coverage or any other promotional program.

To update their brand and increase awareness of its special features, Pasco County chose to rebrand as Experience Florida’s Sports Coast. The new name and campaign showcase not only sport tourism activities, but consumer experiences in the area. The campaign included a new website, which gives viewers a look at the state-of-the-art facilities, including the recently opened Wiregrass Ranch Sports Campus, as well as other attractions and activities that can be enjoyed throughout the county.

“We are extremely honored and grateful to even be included in the conversation for a branding and marketing award from Sports ETA,” said Adam Thomas, Pasco County’s tourism director. “The Florida’s Sports Coast team has been working hard on promoting the destination and really creating that brand awareness in the marketplace for our visitors.”

The 28th-annual Sports ETA Symposium was cancelled earlier this year due to COVID-19. The 2019 award winners will be recognized at next year’s symposium from April 26-29 in Birmingham, Alabama.