Advertisement
  1. Pasco

Pasco to promote itself as Florida's Sports Coast

The three logos under consideration to promote Pasco County as Florida’s Sports Coast to tourists.
Published Oct. 23, 2018

NEW PORT RICHEY — Pasco County plans to secede from the Nature Coast. It no longer will be only natural, either.

Visit Pasco, the county's tourism agency, is poised to rebrand Pasco as Florida's Sports Coast to capitalize on its sports facilities, outdoor adventure offerings and water activities along the coast.

"Our goal is to find things that are most relevant about Pasco County and the things that are most different about Pasco County and package that to draw tourists,'' said Andy Jorishie, managing director of the Zimmerman Agency in Tallahassee, which is leading the rebranding effort for $45,000 as part of a $326,000 contract with the county.

The agency briefed the Tourist Development Council last week, and the full county commission approved the branding and marketing plan Tuesday.

In prior years, the county's tourism promotions included the slogan "It's only natural'' to capitalize on ecotourism in its parks and trails. Pasco also has been considered the southern portion of the Nature Coast, a tourist-friendly identity that includes Hernando and Citrus counties.

But passive is making way for higher energy and a philosophy of "Let's play.''

"Today's leisure traveler is looking for active experiences,'' said Jorishie. "...Life is meant to be enjoyed, so get out there.''

Which means, he said, Pasco should be the state's destination for active families. Marketing itself as Florida's Sports Coast is intended to draw the team and individual sports enthusiasts who will: use the $44 million indoor sports complex planned for Wiregrass Ranch, the privately owned Florida Hospital Center Ice, lacrosse fields at Wesley Chapel District Park, sand volleyball courts at Sunwest Park in Hudson and a network of biking and pedestrian trails; fish, boat and kayak in west Pasco; skydive in Zephyrhills; and zip line at TreeHoppers, outside Dade City.

The Tourist Development Council also got a sneak peek at three potential logos that will be subjected to market surveys before a final design is picked. One logo used a script font to look like writing on a throw-back baseball uniform. Another featured slanted lettering to indicate motion. And the third used the state of Florida in the background and an icon to show Pasco's location in the state. On Tuesday, commissioners viewed just one logo showing the slanted lettering.

A proposed advertising campaign would feature sports jerseys with uniform numbers touting individual attractions like nine world-class golf courses, 24 miles of coastline and 13 for jumping from an airplane 13,000 feet above the ground.

Commissioner Mike Moore, the panel's chairman, Dade City Mayor Camille Hernandez and New Port Richey Council member Chopper Davis lauded the campaign's effort to tie east and west Pasco together.

"That's something we've been trying to do for how many years?'' said Moore. "Forever.''

They weren't alone in their enthusiasm.

"Are we ready for this? Because this is amazing,'' said Wendy Longman, CEO of Windsong Charters. "I'm going to need at least four more dock hands.''

Afterward, Jorishie and Adam Thomas, Pasco tourism director, both said they did not foresee a potential conflict with the existence of a similarly named tourist attraction - the Coastal Florida Sports Park. That 5,000-seat stadium in Cocoa draws baseball and softball teams from around the country.

"That's one park,'' said Thomas. "We're going to own this'' Florida Sports Coast brand.

Contact C.T. Bowen at ctbowen@tampabay.com or (813) 435-7306. Follow @CTBowen2.

ALSO IN THIS SECTION

  1. Lilly Beth Rodriguez, left, Laura Robertson and Linda Lamont work on a Habitat for Humanity house in north Pasco. [Times (2013)]
    The increase is expected to happen in the first half of next year. CEO hopes other nonprofits follow suit.
  2. The number of single-family homes sold in the Tampa Bay area during August rose 2.8 percent when compared with the same month last year, according to a monthly report from Florida Realtors. (Times file photo)
    The midpoint price in the bay area rose to $250,000, which is still lower than the state and national median prices.
  3. William Mendenhall, 43, is facing charges of aggravated battery and aggravated assault against a pregnant woman. Pasco County Sheriff's Office
    William Mendenhall, 43, faces charges of aggravated domestic battery and assault against a pregnant woman.
  4. Neighbors had objected to the Lago Verde mine in north-central Pasco and then the adjoining Seven Diamonds LLC mine for the past seven years. The Seven Diamonds mine is now adding 60 additional acres to increase in size by one-fifth.
    The Seven Diamonds LLC mine is adding 60 acres, increasing in size by one-fifth.
  5. Suzanne Natzke, an artist and teacher with the Pasco Fine Arts Council, arranges her watercolor paintings for an upcoming exhibit, 'Moments in Time.' The exhibit will be held through Oct. 21 at the council's new gallery at Avalon Park West in Wesley Chapel. MICHELE MILLER  |  Michele Miller
    The countywide Council will exhibit work at the Avalon Park West community.
  6. Representatives from the Pasco County school district and the United School Employees of Pasco discuss salary and benefits during negotiations on Sept. 18, 2019. JEFFREY SOLOCHEK  |  Times Staff Writer
    The proposal is short on details, with officials saying they want to work through specifics during negotiations.
  7. Pedro Davila, 27, was arrested in Pasco County three weeks after he robbed a New York City jewelry store, authorities said. Pinellas County Sheriff's Office
    Pedro Davila was taken into custody on a rural stretch of roadway, three weeks after he and two others held up a store, authorities said.
  8. Mitchell High School junior Noah Denny addressed the New Port Richey City Council several times since February regarding his ideas for a plastic straw ban in the city. James Denny
  9. Pasco School District headquarters in Land O' Lakes
    The board’s 2019-20 budget totals $1.39 billion.
  10. The DeLucio family of Trinity toured the Mitchell High School campus and showed the visit on their YouTube channel, which has more than 1 million subscribers. Many parents, students and school officials were not amused. YouTube
    The proposed policy comes up for a vote on Oct. 1.
Advertisement
Advertisement
Advertisement