We're still trying to figure out whether Jeb Bush's 2016 online campaign store, which was launched Wednesday, is making more of a political statement or a fashion statement.
No matter, guacamole is involved. There are snapback hats, beach towels and temporary tattoos.
(Millennials, are you listening?)
The store's creators say it's "the perfect way to be 'All In for Jeb'… and all in for fashion," according to the website.
A video of Bush holding up a 1970's version of his face on a "vintage tee" accompanied the announcement on the Jeb! 2016 campaign website, labeled #JebNoFilter.
"He didn't live through the '70s. He's too young to know this," Bush says to a nearby, fresh-faced young person in the video. "This was a serious decade."
"Are you going to wear it?" an off-camera voice asks.
"No," Bush says, without hesitation.
"I think this would be a hit on Miami Beach," someone adds.
In the meantime, here are the five most interesting items, and their desccriptions, the Bush campaign is serving up.
Guaca Bowle, $75
"Jeb and Columba love whipping up guacamole on Sunday Funday. Now, you can get in on the act with this "Guaca Bowle." Jeb's secret guacamole recipe not included … yet."
(shipping time three weeks)
"My Dad" Tee, $25
"Jeb sums up his love for his dad in one powerful quote. Let's hope you don't want to step outside."
Vintage Tank, $20
"He may be a clean-cut grandfather now, but back in the '70s, Jeb had a sideburn-mustache combo that would make Burt Reynolds blush. Wear this tank on South Beach to make sure he doesn't forget it."
BBQ Apron, $30
"Jeb likes to work the grill on "Sunday Funday" with his grandkids. Join in the fun with a BBQ apron."
Snapback Hat, $35
"Logo in the front, hashtag in the snapback."
Contact Katie Mettler at email@example.com or (813) 226-3446. Follow @kemettler.