1. Florida Politics

Hispanic growth in Florida: Will it determine the election?

Published Jul. 4, 2016

TALLAHASSEE — What difference does four years make? For Florida in a presidential election year, the difference means surging population growth that could influence the outcome of the national contest.

The state remains a crucial swing state in the presidential sweepstakes, but since 2012 Florida's electorate has changed in important ways — expanding the role of its growing Hispanic and elderly populations, and potentially sowing seeds of a more disruptive revolution to come.

The generational and ideological tensions that could emerge between the aging baby boomers, who data show have become more conservative and less trusting of government, and Florida's increasingly diverse younger generations have the potential to make Florida a bellwether for the nation — again.

Population data released by the U.S. Census Bureau on June 23 shows that the state grew by 1.46 million people from 2010 to 2015. Looking at ethnicity, Hispanics represent 51 percent of the growth. Looking at age groups, people 65 and older represent 46 percent of the growth. In five years, Florida's Hispanic population grew by 18 percent overall — six times more than non-Hispanic whites and nearly twice as fast as blacks.

More than a third of the growth occurred in Miami-Dade and Broward counties, the epicenter of the state's Hispanic population. But the fastest growth occurred in the counties along the Interstate 4 corridor, from Orange, Osceola and Seminole to Polk and Hillsborough, which saw its Hispanic population rise by a combined total of 219,229.

The Hispanic population also grew in counties with previously less dense populations. St. Johns County, the bedroom community south of Jacksonville where the $65,575 median income is the highest in the state, saw a 42 percent increase in its Hispanic population. Nearly 4,400 more Hispanics are now living there. Nearby Clay County had a 32 percent increase in Hispanic residents, with 4,876 more newcomers.

And in Florida's Panhandle — home to three military bases — Santa Rosa, Okaloosa and Bay counties saw increases in their Hispanic residents of 34 to 39 percent from 2010 to 2015.

But to pollsters and political observers, the focus is on the potential impact of these demographic shifts in the November election.

"Florida is the biggest swing state in the country, therefore it is the biggest swing state with an Hispanic population," said Peter A. Brown, assistant director of the Quinnipiac University Poll. "It is no surprise there has been a substantial increase in the Hispanic population in the state. The question is, how many people are registered to vote and how many of them actually show up?"

The participation rate for Hispanics in elections has been historically low. Nationally, and in Florida, the population is young — nearly half are under age 29 and millennials tend to vote infrequently — and many are immigrants who have not established citizenship.

Miami-Dade County has the highest percentage of Hispanics in the state with 66.7 percent of its population Hispanic. The county also saw the lowest voter turnout rate in the state in the 2014 midterm elections with only 41 percent of its registered voters casting ballots.

"There is an exceptionally large delta between the percent of population who is Hispanic and percent of the electorate that is Hispanic,'' said Steve Schale, a Democratic political consultant. He believes the real number of Hispanic voters is actually higher than it appears on paper, since many of those who registered to vote before 2006 did not have the option to self-identify as Hispanic.

But the surge in Hispanic voters in Florida could also be offset by the increase in the group that is among the most reliable voters: those who are white and over age 65. Among this group, Florida is the stronghold of the nation.

According to the latest census numbers, Florida had the highest percentage of people age 65 and over — 19.5 percent — among states in 2015.

Sumter County is home to one of the fastest-growing metro areas, the Villages, and is the only county in the nation where the majority reached retirement age in 2015. The median age: 67. The median household income: $49,874. The county votes Republican and is conservative, but in the past five years Sumter also saw an increase in its Hispanic population: 20 percent.

Hispanics are the country's fastest-growing demographic, but since George W. Bush was re-elected in 2004 with 44 percent of the Hispanic vote, Republican support among that group has fallen sharply.

In Florida, where the state's large Cuban-American population created a traditional GOP voting bloc, the shift is dramatic. The tipping point came in 2008 as more Hispanics registered as Democrats than as Republicans. The gap widened over the next four years when a new phenomenon started to emerge: more new Hispanic voters registering with no party affiliation versus Republican.

According to Florida's Division of Elections, Hispanic voter registration has been climbing steadily. Hispanic voters now make up 16.4 percent — 2 million of the 12.2 million voters in Florida.

What does this mean for Republican Donald Trump and Democrat Hillary Clinton in the presidential race? Based on the performance of Mitt Romney and John McCain, most Republicans say that for Trump to succeed in November he will need to win a larger share of the Hispanic vote in Florida, and nationwide, than they did.

But a recent online survey of Hispanic voters by Florida International University's Steven J. Green School of International and Public Affairs and mobile Hispanic advertising company Adsmovil shows that the numbers are overwhelmingly against Trump and that his hard-line immigration stance and call for a wall along the southern border have hurt him.

The poll showed that 75 percent of Hispanic voters surveyed nationwide supported Clinton, while 17 percent supported Trump and 8 percent chose "other." The top two concerns: immigration and the economy.

The trend continued across gender lines — with Hispanic men and women at 75 percent in support of Clinton, continuing a trend pollsters have found in weekly surveys since March.

The impact of the surging Hispanic population across the state and its aversion to Trump is likely to be felt in state legislative races, where districts are smaller, said Max Steele, spokesman for the Florida Democratic Party.

"Folks from Puerto Rico register as NPA (no party affiliation), but that doesn't mean we don't have a good idea of where they're going to vote," he said. "These people are not going to vote for Trump, and we're pretty sure we can make a better case for them than he can."

Schale, the Democratic strategist who helped engineer President Barack Obama's victories in Florida in 2008 and 2012, agrees there could be a significant down-ballot impact from Hispanic voters.

State Rep. Ross Spano of Dover, for example, is a conservative "from white suburbia,'' he said. But his district in Hillsborough County has become "one of the most competitive in Florida this year because of the growing sector of Hispanics on the eastern side of the county."

The Hispanic population in Hillsborough grew by 57,132 from 2010 to 2015, a 19 percent increase.

Republican Party of Florida spokesman Wadi Gaitan did not want to talk about what impact Trump could have on the party's appeal to Hispanic voters. The GOP leadership's successful push to keep U.S. Sen. Marco Rubio on the ballot, however, was seen as a strategy to provide a powerful counter to the negative effect Trump may have with Hispanic voters.

"It's no secret that the Hispanic vote has a lot of weight in Florida — something that we have been very committed to," Gaitan said. He said the party has worked to engage Hispanic voters, especially in the I-4 corridor, early this cycle, building community support groups and outreach programs through the Republican Leadership Institution.

"Here on the ground, we see that people continue to register to vote, and the conclusion I draw from that is people want to participate in November," he said.

Contact Mary Ellen Klas at Follow @MaryEllenKlas.


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