A month before his plane crashed into the Gulf of Mexico, Roy Halladay appeared in an advertisement for the ICON A5 alongside his wife, Brandy, who was hesitant about the so-called "jet ski with wings."
They had a playful back-and-forth about her fighting against it.
But that changed once she was in the sky.
"I get it, I get it," she said. "This is amazing … Now that we're going to have one I'm really excited."
The trickster plane cost $269,000. Only about 20 of the planes even exist. It's meant as a beginner plane for new pilots -- people like Halladay, who got his pilot's license shortly after retiring from baseball in 2013.
ICON planes start at $207,000 and are about 23 feet long. The plane is marketed as something novice pilots can learn how to fly safely and more easily than a traditional plane.
"It's like what Apple did for computers, turning something pretty complex and making it actually easy to use," Derek Tam-Scott, ICON's marketing director, told the Tampa Bay Times last year.
Investigators are still looking into exactly what sent Halladay crashing into the Gulf. A number of witnesses reported seeing the sport plane flying low before hitting the water.
It appears no flight plan had been filed and no mayday calls were made to air traffic controllers in Tampa, though confirming that could take several days, according to officials with the National Transportation Safety Board.
The plane company has released this statement about Halladay's accident:
"We were devastated to learn that former MLB pitcher Roy Halladay died today in an accident involving an ICON A5 in the Gulf of Mexico. ICON will do everything it can to support the accident investigation going forward and we will comment further when more information is available."