1. News

St. Petersburg's tallest office tower gets a new name: Priatek Plaza

The tallest building in St. Petersburg is now named Priatek Plaza after a 15-employee tech startup that occupies space in the tower. [JAMES BORCHUCK | Times]
Published Sep. 15, 2015

ST. PETERSBURG — It's been five years since its former namesake tenant moved out, but the tallest office building in Pinellas County will soon have a new name.

One Progress Plaza, formerly downtown's Bank of America tower, is becoming Priatek Plaza.

Priatek is a young, interactive advertising company that occupies the 23rd floor of the 386-foot-high building at 200 Central Ave. It attracts an advertiser's potential customers with digital games on mobile devices or kiosks at malls, airports, theaters and other public venues, according to the Priatek website. The potential customers play a free game for a chance to win a product or a discount and enter information about themselves.

The advertiser collects that information from people who have already shown an interest in the product, according to Priatek. Company CEO Milind Bharvirkar could not be reached for comment.

Specifics of the naming rights were not disclosed by Kucera Properties, which owns the 309,000-square-foot office tower. It's 90 percent occupied with just over 30,000 square feet for lease, Kucera stated in a press release.

"By assigning naming rights for this premier property to our tenant Priatek, we are signaling our firm's belief in the West Florida region's burgeoning technology sector," said Darin Kucera, managing partner of Kucera Properties.

Official renaming ceremonies are scheduled for Sept. 17.

Bank of America moved its lobby branch out of the 25-year-old building in 2010. Before housing B of A, it was known as the Barnett Bank tower and was the headquarters for Florida Progress Corp. before that.

Contact Katherine Snow Smith at Follow @snowsmith.


  1. Reynaldo Figueroa-Sanabria, accused of stabbing and killing John Travlos and Germana Morin aboard their houseboat in 2013, testified on his own behalf at his murder trial in Pinellas County this week. MARTHA ASENCIO-RHINE  |  Times
    It took the jury about four hours to find Reynaldo Figueroa-Sanabria guilty. Next they must decide whether to send him to Florida’s death row.
  2. Harold Fritz, 75, was awarded the nation's highest and rarest honor, the Medal of Honor, for his actions in 1969. The Army lieutenant saved his platoon during an ambush in the Vietnam war. He spoke to students at Farnell Middle School in Tampa. MARLENE SOKOL  |  Times
    Harold Fritz wanted to talk about teachers’ salaries and education. The kids wanted selfies with one of the 71 living recipients of the nation’s highest honor.
  3. PDQ's new Trinity location features a self-serve sauce bar with seven signature sauces perfect for dipping chicken tenders. Courtesy of PDQ
    Both chains are expanding locally and held grand opening celebrations this month with giveaways and free food.
  4. Casey Cane has resigned as chair of Pinellas County’s Housing Finance Authority in the wake of a Tampa Bay Times story about his failure to disclose an arrest for a financial felony when he was 19. He also serves as a Palm Harbor fire commissioner. Casey Cane
    Casey Cane failed to disclose his arrest for a financial felony in 2006. He said he didn’t think he had to reveal that information.
  5. Tampa Mayor Jane Castor speaks to about 75 people Tuesday at a city conference on innovation and collaboration. (City of Tampa photo by Janelle McGregor) Janelle McGregor
    City Hall brought together startups and the nonprofits that nurture them for a discussion of possible ideas to improve city operations and service.
  6. Scott Purcell, a senior geophysicist with GeoView, left, and Mike Wightman, president of GeoView, use ground-penetrating radar to scan a portion of King High School campus in search for Ridgewood Cemetery. OCTAVIO JONES  |  Times
    Preliminary answers from the ground-penetrating radar could come as soon as next week.
  7. A federal judge gas stayed the Nov. 7 execution of death row inmate James Dailey, 73, for the 1985 murder of 14-year-old Shelly Boggio. Left: Dailey at his 1987 trial, where he was convicted and sentenced to death. Middle: Dailey in 1993, when he was again sentenced to die. Right: The most current photo of Dailey on Florida's Death Row. Tampa Bay Times
    Dailey was set to be put to death Nov. 7. A judge ordered his execution to be postponed to give his attorneys time to present their claims. But the state can appeal.
  8. Markeith Loyd, suspected of fatally shooting a Florida police officer, attends his initial court appearance Thursday, Jan. 19, 2017, at the Orange County Jail, in Orlando, Fla. Loyd spoke out of turn and was defiant during the appearance on charges of killing his pregnant ex-girlfriend. He was injured during his arrest Tuesday night following a weeklong manhunt.
    The same jury found Loyd guilty last week of first-degree murder in the fatal shooting 24-year-old Sade Dixon outside her home in 2016.
  9. The new owner of a dilapidated mobile home park on Gandy Boulevard has sued the city of Tampa over a record-setting fine levied against the property for a massive tree removal in August. [CHARLIE FRAGO | Times]
    A Gandy Boulevard mobile home park owner is suing the city of Tampa over a record $420,000 fine .
  10. Dashboard camera video shows a Tampa police cruiser pursuing Dusharn Weems through a parking lot. A second later, Weems is fatally injured when the car strikes him. Courtesy Haydee Oropesa
    The family of Dusharn Weems, 23, claims an officer intentionally struck him after he was spotted driving a stolen car.