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New Latin chamber aims to bring top startups to Tampa Bay area

Growth among Latin businesses creates room for two chambers of commerce, the older group says.
Public relations strategist Cesar Hernandez, center, announces the creation of the Tampa Bay Latin Chamber of Commerce during a kickoff event in January. Among the group's 40 members are Seidy Sleimon of Pipeline Workspaces, left, and Erik Maltais of virtual reality firm Immertec. [Tampa Bay Latin Chamber of Commerce]
Public relations strategist Cesar Hernandez, center, announces the creation of the Tampa Bay Latin Chamber of Commerce during a kickoff event in January. Among the group's 40 members are Seidy Sleimon of Pipeline Workspaces, left, and Erik Maltais of virtual reality firm Immertec. [Tampa Bay Latin Chamber of Commerce]
Published Feb. 5
Updated Feb. 5
Related: Click here to read this story in Spanish

TAMPA — For 10 years, Cesar Hernandez has been thinking of ways to move Tampa into the future with help from Latino talent and investment.

The transformation is underway, Hernandez said, but he wasn’t seeing the Latino involvement.

“To do so," he said, "you have to start with a successful tool.”

A public affairs strategist, Hernandez, 33, started meeting a year ago with Latin-owned businesses, local investors and startup founders, seeking ideas on how to build an organization and encourage innovation.

The result is the Tampa Bay Latin Chamber of Commerce, launched last month with offices in downtown Tampa’s Park Tower.

The new chamber has 40 member companies so far and aims to expand across Hillsborough, Pinellas and Pasco counties.

Cesar Hernandez started a year ago to develop the Tampa Bay Latin Chamber of Commerce, launched in Tampa in hopes of drawing members from Pinellas and Pasco, too. [JUAN CARLOS CHAVEZ | Times]

“In this age of disruption, where technologies are the great equalizer, Latinos or people coming from disenfranchised communities don’t have the same level of access to resources to back their own companies,” said Hernandez, president of the chamber. “And that was the trigger for me."

The new chamber looked at other organizations to avoid overlap and believes it has found its own niche.

“We found a gap that other Hispanic organizations aren’t following — capturing the future growth of markets in Tampa Bay and beyond," he said. “We want to bring them so they can grow skills and potentially move to Florida and Tampa Bay."

The group will sponsor business showcases and networking events, the bread and butter of business chambers, but also plans to start a tech accelerator to help recruit top startups locally and from regions across the world — Latin America, the Iberian peninsula and West Africa, among them.

There also are plans to help boost tech services for Latin businesses and to help them deal with government processes.

“We are trying to build the CEO of the future," said Hernandez, who worked as a government affairs specialist for Hillsborough Area Regional Transit and as a community engagement officer with the University Area Community Development Corp.

He now works with the public relations agency he founded, Omni Public in Tampa.

Tampa has earned Top 50 status as a place to start a business from business advisers such as and Another Source. They point to accelerators like Tampa Bay Wave and the Embarc Collective, a new innovation hub founded by Tampa Bay Lightning owner Jeff Vinik.

Among those joining Hernandez in the new Latin Chamber of Commerce is Erik Maltais, a Peruvian-American entrepreneur who leads the tech startup Immertec — a virtual reality company that trains physicians and surgeons remotely. Maltais, 36, is chairman of the Latin chamber’s innovation committee.

“I’m excited to enroll others in this new world of possibilities for the region,” Maltais said.

Hillsborough already has the Hispanic Chamber of Commerce of Tampa Bay, founded in 1975 and now boasting 296 members. The Hispanic chamber emerged in 2013 from the merger of two other chambers — the similarly named Tampa Bay Hispanic Chamber of Commerce and the Latin Chamber of Commerce of Tampa Bay.

Diane Cortes, president of the Hispanic chamber, welcomed the new organization, saying steady growth in the region’s Latin population demands different business approaches.

“Everyone benefits," Cortes said. “Another chamber of commerce should not be an obstacle for anyone. It allows us to cover more land.”

But one economic driver heading this way shows how the old and new chambers might overlap: Both groups have scheduled workshops this week with LaKendria Robinson, the business outreach director with the host committee for Super Bowl 55 in Tampa next February.


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