The apples in the barrel aren’t real. Even if they were, you couldn’t just grab one and munch it, like Jimi and Jerry and Janis likely did decades ago.

But rest assured, it is the very same wood and tin barrel, the one that sat by the door of San Francisco’s famed Fillmore Auditorium, ground zero for the rise of legendary concert promoter Bill Graham. It now greets patrons at "Bill Graham and the Rock & Roll Revolution," an expansive exhibit opening Saturday at the Florida Holocaust Museum.

“Bill Graham” is a very different kind of exhibit for the Holocaust Museum, almost certainly its most pop-culture-focused ever. -Jay Cridlin, Tampa Bay Times

Items from The Who, Fillmore East music venue, 1968, New York City, are on display as part of the exhibition. (Scott Keeler, Tampa Bay Times)
Items from The Who, Fillmore East music venue, 1968, New York City, are on display as part of the exhibition. (Scott Keeler, Tampa Bay Times)
Bill Graham's I.D. card from1939 can be seen with Nazi insignias. The card is on display at the Florida Holocaust Museum, St. Petersburg as part of the exhibition, Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
Bill Graham's I.D. card from1939 can be seen with Nazi insignias. The card is on display at the Florida Holocaust Museum, St. Petersburg as part of the exhibition, Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
Concert promoter Bill Graham wore this costume New Years Eve, 1988, at the Fillmore West concert venue. The concert featured artists Boz Scaggs, The Gratetful Dead, Elvin Bishop, Riders of the Purple Sage, and Voices of East Harlem. (Scott Keeler, Tampa Bay Times)
Concert promoter Bill Graham wore this costume New Years Eve, 1988, at the Fillmore West concert venue. The concert featured artists Boz Scaggs, The Gratetful Dead, Elvin Bishop, Riders of the Purple Sage, and Voices of East Harlem. (Scott Keeler, Tampa Bay Times)
A display of rock icon Janis Joplin photographs, her tambourine, and microphone are on display as part of the exhibition, Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
A display of rock icon Janis Joplin photographs, her tambourine, and microphone are on display as part of the exhibition, Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
A display of the late artist Aretha Franklin photos and posters from the Fillmore West Auditorium are part of the exhibition, Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
A display of the late artist Aretha Franklin photos and posters from the Fillmore West Auditorium are part of the exhibition, Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
The first poster created for Bill Graham promoted concerts was displayed at a Jefferson Airplane show, February 4-6, 1966 at San Francisco's Fillmore Auditorium. (Scott Keeler, Tampa Bay Times)
The first poster created for Bill Graham promoted concerts was displayed at a Jefferson Airplane show, February 4-6, 1966 at San Francisco's Fillmore Auditorium. (Scott Keeler, Tampa Bay Times)
On display is an apple barrel from the Fillmore Auditorium, 1965-1971, San Francisco, where free apples were available to concertgoers. (Scott Keeler, Tampa Bay Times)
On display is an apple barrel from the Fillmore Auditorium, 1965-1971, San Francisco, where free apples were available to concertgoers. (Scott Keeler, Tampa Bay Times)
Rock and Roll promoter Bill Graham plays a cow bell backstage at the Woodstock Rock Festival, Bethel, N.Y., as Santana performs, August 16, 1969. (Scott Keeler, Tampa Bay Times)
Rock and Roll promoter Bill Graham plays a cow bell backstage at the Woodstock Rock Festival, Bethel, N.Y., as Santana performs, August 16, 1969. (Scott Keeler, Tampa Bay Times)
A photograph of The Doors lead singer Jim Morrison and a Doors, Joshua Light Show, and Ars Nova concert poster from the Fillmore East concert venue, New York City, 1968, are part of the exhibition. (Scott Keeler, Tampa Bay Times)
A photograph of The Doors lead singer Jim Morrison and a Doors, Joshua Light Show, and Ars Nova concert poster from the Fillmore East concert venue, New York City, 1968, are part of the exhibition. (Scott Keeler, Tampa Bay Times)
Various Rock and Roll posters for Bill Graham promoted shows in both San Francisco and New York are part of the an exhibition. (Scott Keeler, Tampa Bay Times)
Various Rock and Roll posters for Bill Graham promoted shows in both San Francisco and New York are part of the an exhibition. (Scott Keeler, Tampa Bay Times)
Various items from the US Live Aid concert, Philadelphia, promoted by Bill Graham are on display as part of the Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
Various items from the US Live Aid concert, Philadelphia, promoted by Bill Graham are on display as part of the Bill Graham and the Rock & Roll Revolution. (Scott Keeler, Tampa Bay Times)
In 1985, Rock and Roll Promoter Bill Graham placed a full-page ad in the San Francisco Chronicle urging readers to send letters and telegrams to US President Ronald Reagan protesting his visit to a military cemetery in Bitburg, Germany where Nazi's were buried. Days later, Graham's office was firebombed. The original personal plea survived singed from the blaze. (Scott Keeler, Tampa Bay Times)
In 1985, Rock and Roll Promoter Bill Graham placed a full-page ad in the San Francisco Chronicle urging readers to send letters and telegrams to US President Ronald Reagan protesting his visit to a military cemetery in Bitburg, Germany where Nazi's were buried. Days later, Graham's office was firebombed. The original personal plea survived singed from the blaze. (Scott Keeler, Tampa Bay Times)