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Kaepernick is part of Nike's 'Just Do It' campaign, and the reaction is strong

Published Sep. 4, 2018

Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.

Kaepernick's attorney, Mark Geragos, made the announcement on Twitter, calling the former San Francisco 49ers quarterback an "All American Icon" and crediting attorney Ben Meiselas for getting the deal done. Kaepernick also posted a Nike ad featuring his face and wrote: "Believe in something, even if it means sacrificing everything. (Hashtag) JustDoIt"

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaOKaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike's 30th anniversary "Just Do It" campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn't officially announced the contract. The source says Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity. The deal puts Kaepernick in the top bracket of NFL players with Nike. The NFL and Nike extended their partnership in March to run through 2028. Nike provides all NFL teams with game-day uniforms and sideline apparel that bears the swoosh logo. Last week, Kaepernick scored a legal victory in his grievance against the NFL and its 32 teams when an arbitrator denied the league's request to throw out the quarterback's claims that owners conspired to keep him out of the league because of his protests of social injustice. Kaepernick contends the owners violated their collective bargaining agreement with players by conspiring to keep him off teams. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick. A similar grievance is still pending by former 49ers teammate Eric Reid, a Pro Bowl safety who joined in the protests. On Friday night, Kaepernick and Reid, also now out of the league, were each given huge ovations when they were introduced and shown on the big screen during a match between Serena and Venus Williams at the U.S. Open. Kaepernick began a wave of protests by NFL players two seasons ago, kneeling during the national anthem to protest police brutality and racial inequality. The protests have grown into one of the most polarizing issues in sports, with President Donald Trump loudly urging the league to suspend or fire players who demonstrate during the anthem. Meanwhile, the league and players union still haven't resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem. Owners approved a policy requiring players to stand if they are on the sideline during "The Star-Spangled Banner," allowing them to stay off the field if they wish. But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team — putting players at risk of fines or suspensions. Some folks on Twitter showed their support for Kaepernick:

Especially proud to be a part of the Nike family today. #justdoit pic.twitter.com/GAZtkAIwbk

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

My next purchase of running shoes will be @Nike #Nike shoes.Thank you for not abandoning @Kaepernick7

Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—"in order to form a more perfect union." Well done, Colin, well done. https://t.co/4ALyUxLjM5

dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #KaepernickWhile others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike's 30th anniversary "Just Do It" campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn't officially announced the contract.

The source says Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity. The deal puts Kaepernick in the top bracket of NFL players with Nike.

The NFL and Nike extended their partnership in March to run through 2028. Nike provides all NFL teams with game-day uniforms and sideline apparel that bears the swoosh logo.

Last week, Kaepernick scored a legal victory in his grievance against the NFL and its 32 teams when an arbitrator denied the league's request to throw out the quarterback's claims that owners conspired to keep him out of the league because of his protests of social injustice.

Kaepernick contends the owners violated their collective bargaining agreement with players by conspiring to keep him off teams. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

A similar grievance is still pending by former 49ers teammate Eric Reid, a Pro Bowl safety who joined in the protests.

On Friday night, Kaepernick and Reid, also now out of the league, were each given huge ovations when they were introduced and shown on the big screen during a match between Serena and Venus Williams at the U.S. Open.

Kaepernick began a wave of protests by NFL players two seasons ago, kneeling during the national anthem to protest police brutality and racial inequality. The protests have grown into one of the most polarizing issues in sports, with President Donald Trump loudly urging the league to suspend or fire players who demonstrate during the anthem.

Meanwhile, the league and players union still haven't resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem. Owners approved a policy requiring players to stand if they are on the sideline during "The Star-Spangled Banner," allowing them to stay off the field if they wish.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team — putting players at risk of fines or suspensions.

Some folks on Twitter showed their support for Kaepernick:

Especially proud to be a part of the Nike family today. #justdoit pic.twitter.com/GAZtkAIwbk

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

My next purchase of running shoes will be @Nike #Nike shoes.Thank you for not abandoning @Kaepernick7

Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—"in order to form a more perfect union." Well done, Colin, well done. https://t.co/4ALyUxLjM5

dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #KaepernickWhile others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

Especially proud to be a part of the Nike family today. #justdoit pic.twitter.com/GAZtkAIwbk

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

My next purchase of running shoes will be @Nike #Nike shoes.Thank you for not abandoning @Kaepernick7

Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—"in order to form a more perfect union." Well done, Colin, well done. https://t.co/4ALyUxLjM5

dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #KaepernickWhile others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

My next purchase of running shoes will be @Nike #Nike shoes.Thank you for not abandoning @Kaepernick7

Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—"in order to form a more perfect union." Well done, Colin, well done. https://t.co/4ALyUxLjM5

dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #KaepernickWhile others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

My next purchase of running shoes will be @Nike #Nike shoes.Thank you for not abandoning @Kaepernick7

Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—"in order to form a more perfect union." Well done, Colin, well done. https://t.co/4ALyUxLjM5

dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #KaepernickWhile others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—"in order to form a more perfect union." Well done, Colin, well done. https://t.co/4ALyUxLjM5

dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #KaepernickWhile others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #KaepernickWhile others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

People going crazy cause @Kaepernick7 signed a deal with nike, they are mad because he used his Amendment rights in protesting against wrongdoings against African Americans and minorities in the United States.#Nike #JustDolt #Kaepernick

While others showed their displeasure by tweeting with a #boycottNike hashtag:

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

Yeah @Nike you lost all my business! etc you have lost your damn mind campaigning for a POS like Kaepernick.. #justboycottit #nikefail #boycottnike

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit 'em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

I will never, ever buy another @Nike product again. They just proved how anti American by hiring Kaepernick to represent them #BoycottNike pic.twitter.com/azmm5JAbP1

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