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The Tampa Bay Super Bowl Host Committee’s logo explained

There’s a lot of meaning in the little details associated with the committee’s sailing ship logo.
Rob Higgins, President/CEO of the Super Bowl LV Host Committee, talks during the Tampa Bay Super Bowl LV Host Committee press conference at Raymond James Stadium on September 4, 2019 in Tampa, Florida.
Rob Higgins, President/CEO of the Super Bowl LV Host Committee, talks during the Tampa Bay Super Bowl LV Host Committee press conference at Raymond James Stadium on September 4, 2019 in Tampa, Florida. [ MONICA HERNDON | Tampa Bay Times ]
Published Sep. 5, 2019

TAMPA — The Tampa Bay Super Bowl Host Committee unveiled its logo during Wednesday’s kickoff event at Raymond James Stadium, and it’s clear a lot of thought went into it.

At first glance, it looks pretty simple: A ship sailing forward over blue waters with wording in the Bucs’ unique uniform font. But there’s a lot of meaning in the little details.

“It’s a logo that we believe shows how far we’ve come since the last tie we hosted in 2009, and it shows us where we’re going in the future, far beyond February of 2021,” committee president and chief executive officer Rob Higgins said.

Derrick Brooks, Co-Chairman of the Super Bowl LV Host Committee holds a helmet with the new logo during the Tampa Bay Super Bowl LV Host Committee press conference at Raymond James Stadium on September 4, 2019 in Tampa, Florida.
Derrick Brooks, Co-Chairman of the Super Bowl LV Host Committee holds a helmet with the new logo during the Tampa Bay Super Bowl LV Host Committee press conference at Raymond James Stadium on September 4, 2019 in Tampa, Florida. [ MONICA HERNDON | Tampa Bay Times ]

— The colors: Red and pewter from the Bucs along with blues to represent the region’s waters. The water also represents the influence of the downtown Tampa Riverwalk and Water Street, recent additions to the city’s landscape

— The ship draws from the Bucs and Tampa’s history of Gasparilla. The words Tampa Bay are "big and bold. It’s like our community, propelling the ship forward. ... It reflects this fast-moving community that we are.”

— Five sails on the ship represent the fifth Super Bowl that will be held in Tampa. Five laces on the football represent the Forever 55 social initiative that will bind the community.

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