The Bucs have already seen plenty of spikes by signing future Hall of Famer Tom Brady.
Interest in season tickets skyrocketed, even if prices rose, too. There’s speculation that interest in Tampa Bay as a free-agent destination has risen, too, thanks to the addition of Brady.
Here’s one more way to quantify the Brady Bump: Google data. Last week, the Bucs were the most searched team in all of major American sports, according to Google Trends.
Beyond that, there were more Google searches on the Bucs last week than any other week in the last five years (at least). And it’s not even that close.
The previous high was in September 2018, when Jameis Winston was preparing to return from his three-game suspension for violating the league’s player conduct policy and Fitzmagic was still in the air. That peak was still 20 percent shorter than the Brady Bump.
One of the last times the Bucs were this nationally relevant during the offseason was in 2015, as they prepared to draft Winston out of Florida State with the No. 1 overall pick. That peak was only 15 percent of the Brady Bump.
Google Trends becomes a little tricky here when you go back beyond five years, because it breaks search data down by month rather than week. But the Brady Bump is at least the second largest spike in Bucs searches since 2004.
The largest was during the Fitzmagic month of September 2018 … which never peaked as high as the Brady Bump.
That means, according to Google, the Bucs are more nationally relevant now than they have been in at least 16 years.